#United States #Audience Town #marketing analytics #home communities #Logan

Audience Town Celebrates Significant Milestone

As the year 2024 closes, Audience Town, a leader in marketing and sales analytics tailored for the homebuilding industry, is marking a notable achievement: more than 20% of new home communities across the United States are now incorporating its platform. This milestone signifies a transformative advancement in how home builders approach marketing and sales strategies.

Unprecedented Growth in the Homebuilding Industry

Ed Carey, CEO of Audience Town, expressed pride in this achievement, attributing the success largely to the dedication and collaboration of homebuilder clients. "2024 has been remarkable for one simple reason—our homebuilder customers," he stated. The platform provides key insights and tools that are designed to enhance marketing effectiveness and boost sales numbers.

Key Highlights of 2024

1. Introduction of Groundbreaking Marketing Analytics Platform: Audience Town launched a unique analytics tool aimed specifically at home builders. This platform provides real-time data that enables builders to make informed decisions that can positively impact sales outcomes.
2. Expansion of Market Presence: The company successfully onboarded over 20% of new home communities in the U.S., showcasing its growing influence in the real estate sector.
3. Participation in Industry Events: Audience Town elevated its visibility at major industry conferences where it connected with partners like Zillow and Lombardo Homes, drawing significant attention from various stakeholders.

Important Product Releases

The company rolled out several significant updates that positioned its users ahead of market trends. Noteworthy releases include:

• - Community Analytics: This feature offers builders detailed insights into their marketing and sales metrics for individual communities, helping them understand performance at a granular level.
• - Website Analytics: Builders can now track how their websites operate and which sources are driving high-quality traffic to their communities.
• - Paid Search Analytics: This tool analyzes audience attributes connected to various paid search keywords, helping builders focus their resources on the most promising leads.
• - Lead Analytics: A vital resource for understanding consumer behaviors, this feature provides insights on all leads, including those who remain anonymous, giving builders a comprehensive view of potential buyers.

Looking Forward to 2025

With an extraordinary year now complete, Audience Town is eagerly looking ahead. The company plans to introduce an array of tools dedicated to home sales attribution and performance metrics in 2025. Carey anticipates that the company’s presence in new home communities will double in the coming year, potentially redefining traditional marketing boundaries in the real estate sector.

"2025 is going to be a breakthrough year for us and for our customers," Carey emphasized as he outlined the ambitious plans ahead.

About Audience Town

Audience Town stands out as the first and only analytics platform tailored specifically for home builders. Its mission revolves around empowering builders with essential marketing tools and insights, elevating their ability to sell homes efficiently and effectively. For more details about Audience Town and its innovative offerings, you can visit www.audiencetown.com.