AWAKE Chocolate Revolutionizes Hotel Traditions with Unique Morning Service Launch

AWAKE Chocolate Revolutionizes Hotel Traditions with 'Turn Up Service'

In an exciting collaboration, AWAKE Chocolate, renowned for its delicious caffeinated treats, teams up with Walker Hotels to debut an innovative morning ritual, aptly named the "Turn Up Service." This fresh approach is set to shake up a longstanding hotel tradition — the turn-down service — which has traditionally offered chocolates on pillows at night.

This project kicks off in June, aligning with the summer solstice when the days are longest, making it the perfect time to kickstart the day with energy. Instead of waiting until evening for a sweet treat, guests at Walker Hotel Greenwich Village and Walker Hotel Tribeca can opt for a lively morning delivery that features AWAKE's new Crispy Milk Chocolate Bites.

Energizing Start to the Day

Available from June 2 to June 30, the Turn Up Service introduces hotel guests to a delightful morning experience. Instead of chocolates left as a sweet nightcap, guests can request a personalized breakfast cart that delivers not only the new AWAKE Crispy Milk Chocolate Bites but also coffee, fresh fruits, and light snacks. This energizing suite of offerings comes with a dynamic music and lighting setup designed to invigorate the start of the day.

Each crispy bite packs a punch with 50mg of caffeine — akin to half a cup of coffee — all in a delicious format that merges real milk chocolate with crispy rice. At just 70 calories per piece, these bites cater to a healthy, functional breakfast option that aligns perfectly with AWAKE's mission to provide accessible energy in everyday moments.

Adam Deremo, co-founder of AWAKE Chocolate, expressed his excitement about the initiative, stating, "The Summer Solstice is peak AWAKE energy; we're stretching that feeling throughout June. The Turn Up Service offers a fun, enjoyable way to keep guests energized from the moment they wake up. More light, more energy, more of everything summer should be!"

A Walk Through Unique Hotels

Walker Hotels, known for their commitment to creating immersive and unexpected experiences, embraces the same spirit with this collaboration. "The Turn Up Service with AWAKE Chocolate reinterprets a classic hotel experience in a way that resonates with our guests,” commented Peter Yeung, General Manager of Walker Hotels.

Nestled in the vibrant backdrop of New York City, Walker Hotels stands out for its design-forward hospitality and unique culinary concepts. The properties showcase artistic influences that go beyond mere accommodation; they offer guests the chance to truly immerse themselves in the local culture and environment.

The Walker Hotel Greenwich Village draws on the elegance of its historical surroundings with design elements inspired by the Golden Age of New York, featuring an intimate parlour lounge and a market-driven Society Cafe. Meanwhile, Walker Hotel Tribeca reflects the neighborhood's artistic heritage with a contemporary loft style, mid-century furnishings, and engaging social spaces.

In addition to the Turn Up Service, guests can relish in the vibrant atmosphere through carefully curated experiences like rooftop bars, hidden jazz lounges, and dynamic dining options, ensuring that their stay is both enriching and enjoyable.

Looking Ahead

The limited-time Turn Up Service is poised to set a new benchmark for hospitality, tapping into a growing trend where guest expectations are evolving to seek more interactive experiences. If successful, AWAKE and Walker Hotels plan to extend this initiative to additional hotel partners across the country in the future.

As travelers increasingly look for ways to blend convenience with quality, AWAKE Chocolate's unique strategy contributes to a landscape where energy and indulgence can harmoniously coexist. This initiative reinforces how brands can innovate and collaborate to redefine service standards in a competitive industry.

In conclusion, AWAKE Chocolate, alongside Walker Hotels, is set to turn the traditional hotel experience upside down — or rather, ‘Turn Up’ — by combining luxury with functional innovation, therefore making stays more memorable, energizing, and enjoyable for all guests.