#Japan #Tokyo #tourism promotion #Japan tourism #Google Search

Japan's Nationwide Tourism Information Database Enhances Access through Google

The nationwide tourism information database strives to promote domestic tourism by organizing and collecting around 120,000 local tourism insights, with the support of prefectures and municipalities. Managed by the Japan Tourism Promotion Association, this initiative aims to disseminate valuable travel information both domestically and internationally.

Background and Purpose

In recent years, individual and special interest travelers (FITs and SITs) have not received adequate tourism information regarding local attractions. Hence, there’s a pressing need to improve the methods of communication to reach these audiences effectively. The goal is to streamline information access for travelers, reducing search time and effort. By providing precise and fresh content, the initiative seeks to enhance the convenience for tourists, as outlined in the final report of the