#Japan #Tokyo #National Championship #HESTA Solar #Kosuke Kitajima

HESTA Solar Shines Bright in National High School Baseball Championship

HESTA Okura has launched its latest commercial featuring renowned athlete Kosuke Kitajima, which will be aired during the 107th National High School Baseball Championship. From August 5 to 22, 2024, viewers will catch the campaign on the Asahi Broadcasting's Koshien coverage.

This marks the fifth consecutive year that HESTA's ads will be featured during this prestigious tournament. The commercial titled "HESTA Solar: The Town Where Electricity is Generated" first aired nationally back in February and quickly gained public attention. In this commercial, Kitajima himself, now the Vice President of HESTA Okura, presents the revolutionary characteristics of HESTA Solar—"bendable, lightweight, and thin."

HESTA Solar is designed to be installed in various settings, offering the potential for neighborhoods to function as power stations, thus altering the way we think about energy in urban spaces. In fact, HESTA Solar technology will also be utilized at the “Yoshimoto Waraii Myraii Hall” at the 2025 Osaka Kansai Expo, aimed at showcasing this pioneering solution to a broad audience during the Koshien broadcasts.

HESTA Solar Explained

The type of solar panels produced by HESTA is a remarkable advancement in renewable energy technology. Weighing up to 80% less than conventional glass panels and only 3.3 mm thick, these panels can be installed even when bent. This feature not only ensures that homes maintain their seismic resilience but also allows them to be mounted on walls and unconventional structures like curved carport roofs.

Given Japan's limited land and pressing energy concerns, promoting solar power in urban areas is essential for combating global warming. HESTA Solar's versatility makes it highly sought after since its launch in 2024, particularly in metropolitan regions such as Tokyo, where demand for energy-efficient solutions is soaring. This innovative system provides a powerful countermeasure against rising electricity costs and serves as an emergency power source during disasters, highlighting HESTA's growing influence in the renewable energy landscape.

HESTA Okura’s Background

Founded in 1962 in Osaka as Okura Construction, HESTA Okura has transitioned through various stages to become a leader in multiple sectors. The company has engaged in land development, residential construction, resort hotel operations, and the building and selling of apartments. Recently, HESTA Okura has embraced AI and IoT technologies in their smart home endeavors.

In April 2023, the company rebranded as HESTA Okura, marking a new chapter with their flagship product, the lightweight, thin, and flexible HESTA Solar panels. Their focus is now firmly on sustainable energy solutions, reflecting their commitment to environmental issues and innovative practices.

For further information about HESTA Okura and HESTA Solar, check out their official website:
HESTA Okura Corporate Site
HESTA Solar Project
MSC Regenerative Medicine
Okura Club & Hotels