#Japan #Tokyo #Shu Uemura #&TEAM FUMA #&TEAM JO

Dive into the World of 'Shu Sento'

From March 27 to April 2, 2026, the renowned Japanese makeup brand Shu Uemura is hosting an imaginative pop-up event called 'Shu Sento', centered around the traditional Japanese bathhouse experience. This event is set in the flagship store, Shu Tokyo Makeup Box, transforming it into a warm and inviting space where visitors can indulge in sensory activities while discovering their perfect base makeup.

As you enter this unique venue, you will find the starting point at the counter area, where guests are welcomed by the global group &TEAM's FUMA and JO, who take on the roles of the bathhouse attendants. They have recorded special voice messages that will greet attendees with a unique audio experience that changes daily. “I hope everyone can feel the excitement of stepping into a real bathhouse,” shares FUMA, while JO adds, “I want our original voices to help guests feel the calming atmosphere a bathhouse can bring.”

Once inside the main bathing area, attendees can capture fun moments in a large photo spot designed as a bath, including relaxing conversations with FUMA and JO. The touch-up section, modeled after a washing area, features the latest primer, 'Unlimited Block: Booster Advanced'. Both FUMA and JO share their favorite shades, with FUMA selecting 'Lumi Blue' and JO going for 'Energy Flash', showcasing their personal tastes.

The sauna area, inspired by the red pigments in 'Unlimited Lasting Fluid', surprises both team members with interactive demonstrations showcasing makeup durability. Guests can enjoy a shot through a mirror that simulates the exhilarating feeling of being in a sauna—elevating the overall experience.

After exploring all activities, FUMA remarks, “I was shocked by the authenticity of the recreations. It’s a place that naturally makes you want to take photos.” JO, who has recently developed an interest in saunas, praises the self-shot opportunity in the sauna area, describing it as engaging and reminiscent of being in a real sauna.

In celebration of the event, attendees are treated to a limited edition special movie featuring FUMA and JO. For fans unable to attend in person, there are exclusive in-store offers available at Shu Uemura outlets across the country, encouraging everyone to embrace the world of Shu Uemura's base makeup.

Special Features

The 'Shu Sento' experience offers daily voice messages from &TEAM FUMA and JO, enhancing interaction with event-goers. From March 30 onwards, new messages will be added, keeping the excitement alive throughout the event.

For those visiting the pop-up, a special exclusive film will be gifted to participants from March 27 to April 2. Even for those who can't make it, a special message video from FUMA and JO can be obtained by showing proof of seeing their social media posts at Shu Uemura stores, valid from March 27 through April 26.

FUMA’s Select Products

• - 'Unlimited Block: Booster Advanced'

SPF50+ PA+++
Lumi Blue, 30mL - 5,830 yen (tax included)

JO’s Select Products

• - 'Unlimited Block: Booster Advanced'

SPF50+ PA+++
Energy Flash, 30mL - 5,830 yen (tax included)

In addition to the core features of the pop-up, guests can engage with various activities, including exclusive product purchases and events that allow for a multisensory exploration of beauty.

With special guests such as Shimu Hidetaka and Murata Yuki from Chō Tokkyū and influencers from ONE N' ONLY attending the event, the celebration of Shu Uemura's transformative makeup world unfolds in a spectacular display of artistry and engagement. Don’t miss the chance to discover your perfect makeup while enjoying a unique and memorable experience.

Event Details

• - Location: Shu Tokyo Makeup Box, 5-11-2 Jingumae, Shibuya, Tokyo 150-0001
• - Dates: March 27 (Fri) to April 2 (Thu), 2026, from 11:00 to 20:00
• - Admission: Free/ Reservations preferred

Join this immersive experience and appreciate the fusion of beauty, culture, and interactive engagement that Shu Uemura has crafted through this unique pop-up event.