#USA #Los Angeles #MASA Chips #Ancient Crunch #Snack Brands

MASA Chips Break Records at Sprouts Farmers Market

In an impressive feat for a snack company, MASA Chips have made a remarkable impact at Sprouts Farmers Market. Following their nationwide introduction to over 460 stores, MASA's sales have shattered expectations, marking a significant moment in the retailer's history.

Unmatched Sell-Through Rates

Within just days of hitting the shelves, MASA sold through six weeks of forecasted inventory. Several regions reported complete sell-outs, leading to emergency replenishment requests from Sprouts. In a stunning two-week period, MASA and its sibling brand Vandy managed to sell over 12,000 units, showcasing an incredible week-over-week demand that signals strong brand momentum.

According to Sprouts' assessments, the demand trajectory indicates that MASA Chips are on pace to evolve into an eight-figure annual business within their retail locations.

Continued Momentum Across Retail

The explosive success of MASA at Sprouts is a reflection of the brand's overall performance in premium retail spaces. Currently, MASA is moving more than 400,000 bags each month, establishing itself as a go-to option among health-conscious snackers. At Erewhon, one of the premium food retailers, MASA holds four of the top-selling spots in the Chips/Salty Snacks category, further solidifying its position as a category disruptor.

To keep up with the positive response from Sprouts shoppers, Ancient Crunch, the parent company, has introduced two exclusive flavors tailored for the retailer. The Hatch Chile flavor offers a smoky and spicy taste reminiscent of the Southwest, while the Vandy French Onion flavor brings a sophisticated essence akin to Alpine onion soup.

Philosophy Behind the Taste

Seth Goldstein, co-founder of Ancient Crunch, expressed enthusiasm about MASA's launch: “Sprouts has become a proving ground for what happens when shoppers are offered real food made the right way. Consumers no longer have to sacrifice taste for health.” MASA breaks the perception that one cannot have delicious snacking options made with simple, nutritious ingredients and no seed oils.

A Growing Presence

Today, MASA's availability has expanded to over 1,500 retail doors nationwide. Beyond Sprouts, their products can also be found at Erewhon, Bristol Farms, Citarella, Meadow Lane, Happier Grocery, SunLife Organics, and Pavilions, with even more national partners set to join in early 2026.

About Ancient Crunch

Ancient Crunch is on a mission to bring back traditional snack-making methods, advocating for a return to nutrient-dense, real foods. The brand champions a cooking philosophy that excludes seed oils, fillers, and artificial ingredients. Their commitment ensures that consumers can enjoy snacks made with the highest quality standards as they once were.

Midway through 2025, MASA Chips show no signs of slowing down. As consumers increasingly seek clean and flavorful snack options, MASA's forward trajectory in the market embodies a significant evolution in snack consumption habits.

Overall, the MASA Chips phenomenon is a testament to how quality ingredients and consumer demand can reshape the snack industry landscape, paving the way for future successes across the category.