#USA #Indianapolis #Sam's Club #Andretti #Kyle Kirkwood

Sam's Club Partners with Andretti Global for the INDYCAR Season

In an exciting announcement made on April 24, 2026, Andretti Global, a prominent racing team under the TWG Motorsports banner, confirmed that Sam's Club will be the primary sponsor of the No. 27 Sam's Club Honda, which will be piloted by rising star Kyle Kirkwood at the prestigious Indianapolis 500. This partnership promises to bring thrilling racing experiences to fans and members alike.

A Strategic Collaboration

Sam's Club is more than just a membership retail club; it aims to redefine the shopping experience for its members by creating connections through innovative marketing strategies. With the introduction of its Member Access Platform (MAP), Sam's Club is focused on integrating its brand into the fast-paced world of INDYCAR racing, offering immersive experiences that resonate with both current and potential members.

The latest iteration of the collaboration is set to expand on the success of the previous year's program, “Race to the Club.” This initiative leverages race day excitement to foster community engagement and drive brand awareness. In fact, last year’s engagement efforts saw a remarkable 24% increase in sales for highlighted products. This implies that racing and retail can blend seamlessly to create impactful brand experiences.

Enhanced Member Experiences

As part of the expanded program, Sam's Club is set to deliver a mix of on-track and in-store experiences that integrate seamlessly. These include trackside activations where fans can engage with the brand in real-time, in-club events that will bring the spirit of racing directly to local communities, and a focused digital content integration strategy.

Kyle Kirkwood, the talented driver at the helm of the No. 27 Honda, expressed his enthusiasm saying, “Having Sam's Club back with us this season for the Indy 500 is truly special. They are already making a significant impact on our team, and I look forward to what we can build together.” Kirkwood will take to the track for the first time this season at the Indianapolis Motor Speedway Open Test on April 28-29, where the excitement for the upcoming 110th Running of the Indianapolis 500 will kick into high gear.

Voices from Sam's Club and Andretti

HARVEY MA, the Vice President and General Manager of Sam's Club MAP, shared his excitement regarding this collaboration: “INDYCAR is a powerful platform to connect with fans and create memorable moments for members. Our Omni Experiences are designed to take race day beyond the track, transforming cultural moments into beneficial experiences for everyone involved.”

On the other hand, JILL GREGORY, President of Andretti Global, acknowledged the importance of this partnership, stating, “Having Sam's Club return with an expanded presence this season not only highlights the momentum behind our team but also showcases how collaborations like this can effectively connect with fans and foster brand loyalty.”

In summary, Sam's Club's commitment to strengthening its presence in the world of INDYCAR racing with Andretti Global marks an important step in merging the thrill of motorsport with retail innovation. As the season progresses, this partnership promises to deliver exhilarating experiences for racing fans while fostering a strong connection with Sam's Club members across the nation.