Bill Pieper Joins Welch's Board, Enhancing Financial Leadership and Strategy

Bill Pieper Joins Welch's Board of Directors

Welch's, the famed cooperative known for its fruit-based products, has welcomed Bill Pieper to its Board of Directors, a strategic move aimed at bolstering the co-op's financial expertise. This announcement was made on January 23, 2025, and marks an important addition to the leadership team at Welch's.

Bill Pieper currently holds the position of Executive Vice President and Chief Financial Officer at Land O'Lakes, Inc. His extensive background spans decades in financial leadership roles, specifically within cooperative businesses. This experience aligns perfectly with Welch's mission to deliver value to its grower-owners, and Pieper’s involvement is expected to further enhance sustainable practices within the organization.

Trevor Bynum, Welch’s CEO, expressed enthusiasm about Pieper's arrival, noting, "We are thrilled to welcome Bill Pieper to the Welch's Cooperative Board. His extensive financial acumen, along with his profound understanding of cooperative enterprises, will provide invaluable insights as Welch’s continues to innovate and grow in service of our farmer-owners and consumers."

Before joining Welch's Board, Pieper played a pivotal role at Land O'Lakes since 2005, where he ascended through various leadership roles. These include Vice President of Finance and Accounting for Purina, Chief Accounting Officer, and eventually Chief Financial Officer. Under Pieper's leadership, the company witnessed sustained financial growth and operational efficiencies, fostering stronger connections between farmer-owners and the marketplace.

Pioneering his career at KPMG, Pieper gained crucial insights into audit and corporate finance, perfecting a collaborative and strategic leadership style that resonates with Welch's cooperative framework.

"Joining the Welch's Cooperative Board is an honor, and I look forward to contributing to this iconic brand and its mission of delivering exceptional products while supporting the livelihoods of grower-owners," Pieper stated, indicating his eagerness to make an impact within the cooperative.

Welch's has a rich history, having been a trusted name in the food and beverage industry for over 150 years. The cooperative is owned by 650 family farms across the United States, reflecting its deep agricultural roots. Welch's commitment centers around quality, innovation, and sustainability, ensuring that the efforts of its growers connect seamlessly with a global audience.

The appointment of Bill Pieper to the Board signifies Welch's dedication to enhancing governance and operational leadership. As the company strives to deliver flavorful products, Pieper's vast experience in financial management is poised to help strengthen its business model and support its farmer-owners.

In light of Pieper's arrival, Welch's continues to focus on its mission: to nourish through the goodness of fruit. With a portfolio that includes real fruit juices, sparkling beverages, and various fruit spreads, Welch's aims to sustainably deliver delicious moments to consumers everywhere.

For those interested in following Welch's journey and updates, more information can be found on its official website or through its social media platforms.

Discover more about Welch's and its commitment to excellence at www.welchs.com.