Toyota Unveils Customized Land Cruiser ‘70’ and ‘250’ Models at FIELD STYLE TOKYO 2026

Toyota's Latest Release: Custom Land Cruisers at FIELD STYLE TOKYO 2026

In an exciting announcement, Toyota Motor Corporation's Land Cruiser BASE will unveil customized concept models of the Land Cruiser ‘70’ and ‘250’ during the FIELD STYLE TOKYO 2026 event, taking place at Tokyo Big Sight on May 9 and 10, 2026. This showcase marks a significant moment as the Land Cruiser brand celebrates its 75th anniversary.

The Land Cruiser has earned a place in the hearts of many around the world, known for its reliability and robust design. One of the core philosophies driving its development is the principle of “genba genbutsu,” which emphasizes listening to user feedback and adapting production accordingly. This commitment to consumer insights ensures that Toyota continues to deliver exceptional vehicles tailored to the preferences of various markets.

At FIELD STYLE TOKYO 2026, visitors will have the opportunity to engage with two distinct models that embody the Land Cruiser spirit: the Land Cruiser ‘250’ presented in the “Urban Style” concept and the legendary Land Cruiser ‘70’ represented through the “Urban Heritage Style.” Each model is thoughtfully developed to resonate with individual lifestyles, inviting a wide range of guests to experience them firsthand and voice their opinions on these exciting innovations.

Overview of the Customized Concept Models

1. Land Cruiser ‘70’ Urban Heritage Style - Celebrating over 40 years of service, this model stands as a workhorse, supporting the daily lives of people globally. Its design captures the essence of durability while introducing modern elements that appeal to today’s consumers.
2. Land Cruiser ‘250’ Urban Style - This model reflects contemporary design trends while maintaining the unmistakable Land Cruiser character. It is poised to attract a younger audience interested in a stylish yet functional vehicle.

In addition to these stunning concept models, a diverse collection of lifestyle products will embody the Land Cruiser ethos through the “LAND CRUISER OFFICIAL ITEMS” collection. This selection will feature items designed with the Land Cruiser’s adventurous spirit in mind.

Among the exciting new products, there will be a collaboration item with DULTON set to be launched in March 2026, alongside an exclusive giveaway of collaboration stickers for customers who purchase select items at the event. Visitors are encouraged to arrive early, as stock for both products and stickers will be limited.

The collection also includes the Aluminum Cut Key Case, which gained popularity at the FIELD STYLE 2024 event, offering a blend of practicality and style for Land Cruiser enthusiasts.

Explore More and Connect with Toyota

For fans looking to learn more about Land Cruiser models, lifestyle items, and events, Toyota has a wealth of resources available:

Finally, complete information about FIELD STYLE TOKYO 2026 can be found on their official website. It promises to be a memorable event showcasing innovation and celebrating a legendary brand that continues to evolve in alignment with the needs of its audience.