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Oisix and Integriculture Collaborate for Food Tech in Niigata

In a groundbreaking partnership, Oisix, la Daichi Inc. and Integriculture Inc. have signed a joint development agreement on January 22, 2026. This collaboration aims to innovate recipes utilizing cell-based foods produced from Niigata's rich agricultural resources.

Oisix, known for its subscription service providing safe and high-quality food products, has joined forces with Integriculture, a leader in cell agricultural technology. The objective is to create unique, regionally branded cell-based food products that incorporate local ingredients from Niigata. By combining the strengths of both companies—Oisix's food tech knowledge and Integriculture's innovative approach to cell agriculture—they plan to elevate the concept of cell-based food into the culinary realm, where consumers can appreciate the value and quality of these products.

Background of the Collaboration

As efforts toward the implementation of cell agriculture intensify, the focus shifts beyond merely introducing new technologies. Integriculture emphasizes creating a meaningful narrative around cell-based foods, enhancing their appeal, and understanding consumer preferences. The company believes it's vital to develop added value for these new food types, thereby appealing to consumers looking for sustainably sourced options.

The strategic move to engage in what is termed the Niigata Food Tech Town Initiative, in partnership with the NSG Group based in Niigata, is significant. The goal is to leverage the area's excellent food resources, creating high-value cell-based foods that tell a story. This effort is aligned with the broader trend of storytelling in food production—a method of connecting consumers emotionally to the products they consume.

The Role of Each Company

• - Integriculture will focus on the sampling and evaluation of cell-based food prototypes, ensuring they meet the necessary standards for taste, texture, and nutritional value.
• - Oisix will take charge of recipe development employing these prototypes, applying its expertise in delivering high-quality meal kits that are both enjoyable and sustainable.

Future Prospects

The collaboration aims to push forward the development of Niigata-branded cell-based foods with a detailed schedule set for April 2026. This timeline will help both parties plan effectively, ensuring a structured approach to product development while adapting to the latest trends in food technology.

About Integriculture Inc.

Integriculture stands out with its vision of making cell agriculture accessible to everyone. The company aims to develop infrastructure that simplifies the use of cell agriculture, exploring various local resources, including renowned regional water sources for its food products and cosmetics. Their innovative approach seeks to create new business opportunities and contribute significantly towards a sustainable future for food and society.

About Oisix, la Daichi Inc.

Oisix, la Daichi Inc. operates major domestic brands like Oisix, Radish Boya, and Daichi o Mamoru Kai to deliver regular home delivery services of safe and quality agricultural products and meal kits. The company embraces sustainability through its Sustainable Retail initiative targeting waste reduction across the supply chain. Their focus is on minimizing food loss from farm to table by employing subscription models, responsibly utilizing surplus products, and creating meal kits that reduce food waste at home. Furthermore, they also operate for various community needs through subsidiaries, showcasing Oisix's commitment to addressing social challenges within the food sector through innovative services.