#Japan #Shinjuku #Isetan Shinjuku #Custom Bags #Hervé Chapelier

Dive into the Unique Pop-Up Event of Hervé Chapelier

Location and Duration
Set to unveil at the renowned Isetan Shinjuku Men's Building, a pop-up event by the celebrated French bag brand, Hervé Chapelier, will take place from April 22 to May 12, 2026. Following the recent opening of their permanent store on the first floor of the same venue in March 2026, this event promises even more special experiences for visitors.

During this pop-up, attendees will have the opportunity to purchase exclusive color variations and participate in a personal order session to create their one-of-a-kind bag.

Exclusive Color Launch for the Iconic Tote

Highlighting the event will be the release of limited-edition colors for the signature "舟型トート" (Boat Tote). Featuring a sophisticated blend of the popular panther print with an elegant brown Vigon handle and a fresh white leather tag, this special version of the bag will be available for purchase both at the pop-up venue and on the official online store simultaneously.

Release Date and Availability

• - Launch Date: April 22, 2026 (Wednesday)
• - Price: 707FB (M size) ¥55,880 including tax, 725F (L size) ¥64,680 including tax
• - Note: Limited quantity available; sales will cease once stock runs out.

Personal Order Session Details

From May 7 to May 10, 2026, the event will host a special personal order session where guests can mix and match body, handle, and tag components to create a bag that is uniquely theirs. Patented event colors such as "Panser Blanc" and "Camouflage Gris Bleu" will be part of the lineup, alongside unique tag options like "Indigo Tag" and "Jaune Tag". This exclusive experience is typically reserved for selected locations, offering a unique chance in the spacious ambiance of the Men's Building.

• - Order Simulation: Available online prior to the event.
• - Example Orders:

- Joane Tag with Camouflage Gris Bleu
- Indigo Tag with Panser Blanc

Important Information

• - One item per person for limited products
• - No reservations or phone orders will be accepted
• - Orders will be available for pick up at the Isetan Shinjuku Men's Building Basement 1F after mid-November 2026.

Celebrate 50 Years with a Special Gift

As part of the brand’s 50th-anniversary celebrations, customers making a purchase during the event will receive a complimentary limited-edition original magnet as a token of appreciation. Note that supplies are limited.

Event Summary

• - Event Duration: April 22 - May 12, 2026
• - Personal Order Session: May 7 - May 10, 2026
• - Location: Isetan Shinjuku Men's Building, 1st Floor Promotions
• - Business Hours: 10:00 to 20:00

About Hervé Chapelier

Founded in 1976, Hervé Chapelier is a beloved Parisian bag brand known for its beautiful colors, high-quality materials, and universal designs. The brand's iconic Boat Tote is celebrated for its timeless and simple design, remaining popular among diverse customers. Staying true to its commitment since inception, Hervé Chapelier maintains a reflective approach to design without falling prey to fleeting trends while producing nearly all products in France.

For more details, visit the official site here or check their Instagram ＠herve_chapelier_japon.

Hervé Chapelier is represented in Japan by Sunny Side Up Co., Ltd., located at 2-13-8 Kayabacho, Chuo-ku, Tokyo. More information is available at Sunny Side Up.