#Japan #FemTech #wellness #Shibuya

Unveiling Women's Well-being in Shibuya: A Comprehensive Study

In a significant move to elevate women's wellness in urban settings, the Shibuya Future Design Association, led by Hideki Koizumi, unveils the "SHIBUYA WOMEN’S WELLNESS Survey 2025." Conducted in collaboration with Daiko, a leading firm in femtech and femcare, this independent survey dives deep into the health determinants affecting women in Shibuya, a district known for its high wellness satisfaction.

The survey draws comparisons between women residing, commuting, or studying in Shibuya and women from other regions, identifying unique aspects that contribute to the health and wellness culture of the area. It aims to explore various facets of women's health challenges, providing vital insights for businesses and stakeholders interested in wellness products and services, specifically in a femtech context.

Insights from Previous Research

In 2024, the Shibuya Future Design project initiated the "Our Wellness Action", accumulating data on women's wellness perceptions and realities in the form of the "SHIBUYA WOMEN’S WELLNESS SCORE." This initiative made clear the health challenges faced by women deeply connected to Shibuya. Throughout the year, diverse activities were undertaken, such as hosting events and collaborating with private enterprises to enhance awareness and address specific health issues.

Recognizing that participation and engagement are crucial, Daiko's femtech and femcare lab set out to gain further insights through this survey, assessing how women in Shibuya interact with information regarding their health and wellness.

Key Findings of the Survey

The findings from the SHIBUYA WOMEN’S WELLNESS Survey 2025 underline the effectiveness of Shibuya’s health ecosystem. From a detailed analysis of women’s health awareness to their actions taken toward improving wellness, the survey concluded that the local environment plays a significant role in shaping health-related behaviors.

Interestingly, the survey revealed a positive cycle connecting environment, behavior, and consciousness among women in the district. Factors such as ease of accessing information, community awareness, and supportive surroundings emerged as conducive to better health behaviors and initiatives.

As we look back at the evolution of femtech since its nomination for a buzzword award four years ago, it's clear that products and services addressing various phases of women's health—such as menstruation, pregnancy, and menopause—are gaining traction. Over time, they have transformed from mere trends to established, essential components of health and wellness culture.

The Road Ahead: Towards Inclusive Wellness

Daiko's femtech lab continues to focus on enacting change by identifying realistic voices from consumers regarding health practices. With a keen eye on empowering not just women but all members of society, they emphasize the importance of nurturing a supportive community. This endeavor aligns with the overarching goal of creating a more accessible environment conducive to health and wellbeing.

The project encourages ongoing dialogue about how women approach their health challenges and the steps they take, offering invaluable insights into progressive community dynamics. With strong participation from Shibuya’s community, future initiatives are poised to further enhance wellness efforts.

Looking Forward

Moving into the future, the commitment to disseminating findings and fostering awareness remains steadfast. Daiko’s leaders highlight the importance of cultivating a society where every individual feels empowered to prioritize their health and well-being.

Takumi Otani from Daiko remarks, “Though our report spotlights women's health challenges, it equally seeks to unearth elements crucial for building a society where everyone can thrive.” Similarly, Miya Sato points to personal changes she experienced after moving to Shibuya, emphasizing how access to healthcare has improved and positively influenced her mental health journey.

As Shibuya’s narrative around women’s wellness unfolds, it sheds light on broader implications for urban environments—a reminder of the essential work still needed to establish a supportive and inclusive health landscape for all. With ongoing assessments and community-driven research, the aim is clear: to make Shibuya a paragon of well-being for future generations.

For more detailed information on the survey, you can access the report directly at the following URL: SHIBUYA WOMEN’S WELLNESS Survey 2025.