Maxwell Healthcare Associates Transforms Into Maxwell TEC to Embrace Technology-Driven Solutions

Maxwell Healthcare Associates Rebrands as Maxwell TEC

On June 2, 2025, Maxwell Healthcare Associates (MHA) officially announced its rebranding to Maxwell TEC. This new identity marks a significant shift toward a stronger emphasis on technology-driven solutions aimed at enhancing the home health and hospice industry. With the healthcare landscape evolving rapidly, this rebranding reflects the company’s commitment to adapting its services to meet the demands of modern care-at-home providers.

Maxwell TEC, which stands for Tech-Enabled Care, aims to deliver innovative tools and strategic solutions to empower healthcare providers in a digital era. The company has recognized the increasing need for care providers to utilize digital tools that advance operational workflows and improve patient care. As Tom Maxwell, Co-Founder and Chairman of the company, noted, “Our elite team is dedicated to bridging gaps in care through innovative technology.” This evolution to Maxwell TEC is more than just a name change; it represents a bold commitment to the future of care delivery.

Tom and Jennifer Maxwell, the founders of MHA, initiated this transition to create a technology-centric approach that aligns with evolving industry standards and patient expectations. The establishment of Maxwell TEC is indicative of the company’s response to an industry demand for tech-forward solutions that can support every aspect of agency operations and the patient care continuum.

Jennifer Maxwell, CEO and Co-Founder, shared that the mission of the company has always evolved to address gaps in care. “We realized that the home health and hospice sectors desire technology solutions integrated into every stage of patient care, enhancing the overall quality of service,” she explained.

Maxwell TEC prides itself on its holistic approach combining consulting expertise with technology solutions. This unique position allows the company to offer a wide range of services, from tailored consulting to tech-based facilitation that aligns with the specific needs of home-based care providers. “We’re not just providing tools; we’re delivering comprehensive strategies that support sustainable success in healthcare delivery,” said Jay Duty, Chief Operating Officer at Maxwell TEC.

While embracing its new identity, Maxwell TEC also plans to maintain its legacy of servicing the home health and hospice sectors through its consulting solutions and data-driven methodologies. This continuity ensures that established clients can still expect the same quality of service they have come to rely on from MHA over the years.

Industry advocates, like Stephen Phenneger, President and CFO at St. Croix Hospice, have expressed their confidence in Maxwell TEC's capability to deliver essential support. “Maxwell’s team has consistently provided us with actionable insights and innovative solutions that empower our operations, so we view them as a critical partner in our care delivery,” he affirmed.

Furthermore, Maxwell TEC will introduce new developments in its product lineup alongside its established offerings, such as the CHAP-verified nanaBEREAVEMENT and NOTIFYnana modules. Scott Beard, Chief Strategy Officer, mentioned that exciting advancements would be rolled out, particularly regarding their communication platform - the 'nana', enhancing touchpoints across the entire patient lifecycle.

By evolving into Maxwell TEC, the organization embeds technology as a cornerstone of its operations while continuing to honor its legacy in consulting. This transformation embodies a synergistic approach that seeks to empower home health and hospice entities in an era where efficient and compassionate care is paramount.

About Maxwell TEC

Maxwell TEC is dedicated to enabling care at home by fusing technology and strategic solutions, which integrate years of clinical expertise with innovative practices needed for success in today’s healthcare environment. With a comprehensive suite of tech-enabled products and consulting services, Maxwell TEC is committed to equipping care providers with essential tools for thriving in a competitive industry. To find out more, visit www.maxwelltec.com.