#USA #Chicago #Curl Care #ORS Haircare #Crystal Hayslett

The New Standard in Curl Care: ORS Unapologetic™

April 3, 2026, Chicago – ORS™ Haircare, a respected leader in textured hair care, is proud to announce the launch of the ORS Unapologetic™ collection, co-created with actress, producer, and philanthropist Crystal Renée Hayslett. This innovative line integrates cultural insights, scientific research, and performance-driven formulations designed specifically to nourish scalp health, strengthen hair resilience, and maintain the defined curls and spirals that so many cherish.

The collaboration represents a shift in the curl care industry, where the input from women of color—who themselves have textured hair—shapes the development of products tailored to their needs. Hayslett, known for her roles in BET’s Sistas and Zatima, worked closely with ORS throughout the development process, testing numerous formulations to find the perfect balance between moisture, curl definition, and overall hair strength. "If it doesn't work, it gets sent back for refinement," Hayslett explained, emphasizing her commitment to excellence throughout the project.

The ORS Unapologetic™ collection defies traditional beauty standards by catering specifically to those who display their natural hair confidently and seek products based on scientific principles that ensure real results. Unlike many products that prioritize fragrance or superficial effects, this line is explicitly crafted for individuals who are serious about hair health, focusing on scalp nourishment and long-term resilience.

The core ingredient in this collection is the coveted 100% pure Batana oil, imported directly from Honduras. This rare oil is celebrated for its ability to restore damaged hair, offering deep hydration and promoting a healthier appearance. Along with the ORS® ProLength™ proprietary blend, the oil fortifies hair from root to tip, enhances scalp conditions, and ultimately supports healthier hair growth and maintenance.

Hayslett stated, “Our mission with ORS Unapologetic™ is to break boundaries and embrace what truly works. We tested all sorts of ingredients, adjusting the formulas until we knew we had a product line that genuinely supports hair health.”

The collection comprises six essential products that work cohesively as a system to enhance hair strength and health while improving length retention:
1. 3-in-1 Miracle Conditioning Treatment (5oz) – This versatile treatment transforms from a solid into an oil, softening hair, detangling, and providing strength while boosting moisture levels.
2. Deep Cleanse Fortifying Shampoo (12.5oz) – A sulfate-free formula that removes scalp buildup without stripping natural oils, reinforcing hair health from the scalp level.
3. Deep Moisture + Strengthening Leave-In Conditioner (8.5oz) – A lightweight leave-in product that delivers intense hydration while fortifying strands against breakage.
4. Root-to-Tip Nourishing Oil (2oz) – A nutrient-rich oil that nourishes the scalp and locks in moisture, creating an optimal environment for healthy hair growth.
5. Define, Style & Hold Mousse (7.6oz) – This unique gel-foam mousse enhances curl definition and volume while combating frizz.
6. Define, Shape & Shine Styling Gel (12oz) – An easy-to-use gel that provides soft, touchable hold and shine without leaving hair stiff or crunchy.

According to Jolorie Williams, Chief Marketing Officer at ORS Haircare, "ORS has decades of expertise in hair health and repair, and the Unapologetic™ line represents a significant evolution of our product offerings. Today's consumers demand solutions that combine outstanding performance with cultural relevance. Partnering with Crystal has enabled us to elevate our standards and achieve both innovations in one collection.”

The ORS Unapologetic™ collection will be available from April 2026 on orsunapologetic.com and will also launch on Amazon and select beauty retailers. Consumers are invited to attend the national launch event on April 18-19, 2026, at the World Natural Hair Show in Atlanta, Georgia, where they can experience the entire line firsthand. For more information about ORS™ and its products, visit orsunapologetic.com or follow @orshaircare on social media.

About ORS™ Haircare

ORS™ (Original Root Stimulator) is a brand under Namaste Laboratories, LLC that specializes in developing high-quality products designed for the care and repair of natural hair. ORS is grounded in scientific research and hair health, offering a diverse range of products, including Olive Oil, Olive Oil Braidzone, ORS Curlshow, and the new ORS Unapologetic collection.

About Crystal Renée Hayslett

Crystal Renée Hayslett is an actress, producer, entrepreneur, and philanthropist known for her role as Fatima Wilson in BET’s Sistas and Zatima. She is also the host of the podcast Keep It Positive, Sweetie, where she encourages listeners to build confidence, grow continuously, and express themselves fearlessly. As co-founder and advocate for ORS Unapologetic™, Hayslett infuses her genuine experiences and passion for textured hair into this performance-driven collection.