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Forrest Keeling Nursery's Impact on Sustainable Landscapes

Forrest Keeling Nursery, located in Elsberry, Missouri, has become a beacon of ecological innovation for almost 80 years. As featured on the educational television series, Empowered with Meg Ryan, their impactful journey underscores the importance of native plants in transforming landscapes across North America.

A Commitment to Nature

Established in 1948, Forrest Keeling Nursery has long championed the philosophy that successful landscapes start with the right roots. This belief is woven into the very fabric of their operations, long before the terms 'green infrastructure' or 'nature-based solutions' became popular lexicon. The nursery knows that healthy ecosystems and vibrant communities thrive when they begin with resilient, native plants that are adapted to their local environments.

Planting the Seeds of Change

Under the leadership of President Kim Lovelace, the nursery aims to create not just landscapes that look good on planting day, but those that will flourish and improve over time. Lovelace notes, "People don't buy plants. They buy outcomes. They buy cleaner water, healthier forests, stronger communities, and landscapes that perform for decades. That's the business we're really in."

Every year, Forrest Keeling Nursery produces over 1.5 million native seedlings and plants, utilizing their patented RPM® (Root Production Method) to guarantee a robust root system. Their rigorous seed sourcing ensures that these plants are specifically suited for the local climate and soil conditions. These strategies place Forrest Keeling at the forefront of native plant restoration and conservation efforts.

Resilience in the Face of Adversity

The nursery's journey has also been marked by a dedication to rebuilding ecosystems after extreme weather events. In the 1990s, the Mississippi and Missouri River floods illustrated the necessity for plants with stronger root systems. The nursery’s philosophy, shaped by experiences post-disaster, is fundamental in ensuring that plants can withstand and recover from environmental challenges.

Forrest Keeling has played a pivotal role in several high-profile restoration efforts, including aiding in the recovery of landscapes following Hurricane Katrina and supporting reforestation before the Beijing Olympics. Each initiative reflects a commitment to sustainability and environmental health, making the nursery a leader in eco-friendly practices.

Native Plants: The Infrastructure of Ecology

At Forrest Keeling, the mantra is clear: **