Safe Life Expands into Poland with Acquisition of AEDMAX.PL in Strategic Move

Safe Life Expands Its Reach into Poland with AEDMAX.PL Acquisition

On May 8, 2025, Safe Life, a prominent provider of life-saving solutions with operations in both Europe and North America, announced its acquisition of AEDMAX.PL, a leading player in the field of Automated External Defibrillators (AEDs), first aid equipment, and training in Poland. This acquisition marks a significant step in Safe Life's strategy to expand its market presence and reinforces its position as a top provider in the European AED market.

Founded out of a passion for emergency services, AEDMAX.PL has made its mark by focusing on two core aspects of its operations; the availability of rescue equipment, including AED defibrillators and first aid kits, and training in CPR and first aid. By supplying over 25,000 AEDs and educating over 200,000 individuals, AEDMAX.PL has proven its commitment to enhancing safety in communities across Poland.

Jimmy Eriksson, CEO of Safe Life, expressed his enthusiasm regarding the acquisition, stating, "Integrating AEDMAX.PL into Safe Life is an honor and a privilege, marking an important milestone in our expansion journey." He also highlighted the synergies that can be achieved by combining the strengths of AEDMAX.PL's team, product portfolio, and market position with Safe Life's extensive expertise. Poland presents a substantial and vibrant market, and Safe Life is looking forward to collaborating with AEDMAX.PL to enhance the readiness and accessibility of life-saving devices throughout Europe.

Despite becoming part of a larger entity, AEDMAX.PL intends to maintain its well-known and respected brand identity, leveraging Safe Life's international reach to further its mission. Safe Life's strategy emphasizes blending a strong and trusted local presence with scalable international infrastructure, ensuring that AEDMAX.PL can thrive while benefiting from the resources available through their new parent company.

Grzegorz T. Dokurno, Co-founder and Board Member of AEDMAX.PL, shared his excitement about working with Safe Life, describing the opportunity as a chance to enhance customer service and deliver proven, reliable rescue devices in Poland. Michal Pyka, another Co-founder and Board Member, echoed Dokurno's sentiments, stating, "Empowering individuals to respond effectively to accidents or sudden cardiac arrest has always been our mission. With Safe Life, we will accelerate our efforts to expand on the Polish market."

This acquisition aligns with Safe Life's broader European growth strategy, as they adapt to the increasing demand for AEDs and public safety equipment. By seizing strategic opportunities, Safe Life aims to extend its reach and impact effectively.

About Safe Life

Founded in 2019, Safe Life is committed to providing life-saving devices and training. With a primary focus on AEDs, Safe Life has rapidly expanded across Europe and North America through various successful acquisitions, while advancing its vision of safer communities worldwide. To learn more about Safe Life, visit safelife.se.

About AEDMAX.PL

AEDMAX.PL is a Polish company established by volunteer rescuers, devoted to selling and maintaining AEDs and first aid equipment, as well as training customer staff in CPR and first aid. The company operates several brands and websites, including the innovative TRAUMAKIT brand – the first modular first aid system tailored entirely to the needs of businesses and institutions. Collaborating with over 15,000 companies of all sizes, AEDMAX.PL has actively contributed to creating safer workplaces. Their partnership with local authorities has seen AEDs integrated into various public services, including police vehicles, trams, and even taxis, ensuring that life-saving equipment is readily available in emergencies.