BONUQUE's Success
2025-06-02 05:12:38

BONUQUE's White Line Reed Diffuser Sells Out in Just 10 Minutes

BONUQUE's White Line Reed Diffuser: A New Flavor in Self-Care



On May 20, BONUQUE, a self-care brand produced by the popular YouTube channel NIKO LIFE and developed by BLINK Co., launched its much-anticipated Reed Diffuser, the White Line series. This particular diffuser, called Garden, features a unique scent that transports users to a blooming garden. Within 10 minutes of its online release, the product was completely sold out, showcasing the growing popularity of the brand with over 850,000 followers on social media.

A Unique Concept: Fragrance Inspired by Community Input


The White Line Reed Diffuser series was designed based on votes cast by over 1,000 viewers of NIKO LIFE. The brand sought feedback from its community on four prototype fragrances, which led to the selection of two final scents: Garden and Jasmine Bouquet. These fragrances were carefully crafted to capture the essence of nature and offer a serene experience to users.

The Garden Scent


The Garden fragrance is a delightful blend of vibrant floral notes. It invites individuals to step away from daily chaos, breathe deeply, and reconnect with their true selves. The scent profile includes:
  • - Top Notes: Orange, Lemon, Ylang Ylang
  • - Middle Notes: Jasmine, Rose, Violet, Lily of the Valley
  • - Base Notes: Patchouli, Amber, Cedarwood

Customers described the Garden scent as a refreshing escape, bringing to mind an English garden where the scent of flowers wafts in the breeze. Feedback highlighted moments of relaxation and nostalgia, making it a perfect companion for anyone looking to unwind.

The Jasmine Bouquet Scent


The Jasmine Bouquet fragrance offers a luxurious experience, reminiscent of cradling a beautiful bouquet of jasmine blooms. This scent exudes positivity, transforming ordinary days into something special. The scent profile includes:
  • - Top Notes: Jasmine, Lilac, Magnolia
  • - Middle Notes: Rose, Violet, Lily of the Valley, Iris, Cedarwood
  • - Base Notes: Amber, Musk, Vetiver, Raspberry

Customers expressed how the Jasmine Bouquet made mundane moments feel extraordinary, providing a gentle and comforting aroma that enriches everyday life.

Community Engagement and Feedback


The development of the White Line Reed Diffuser demonstrates the importance of community engagement in product design. Through polling its viewers, BONUQUE ensured that the final product resonated with its audience. The feedback from the community not only validated the chosen scents but also fostered a sense of belonging, turning customers into collaborators in the creative process.

Director's Insight


NIKO LIFE, the director of BONUQUE, expressed heartfelt gratitude to fans for their involvement, stating, "I'm thrilled that the scents created with the 'roommates' of NIKO LIFE are finding their way into so many homes. I hope these diffusers can illuminate your daily life like moonlight, providing moments of tranquility."

Product Details


  • - Product Name: Reed Diffuser White Line
  • - Fragrance Types:
- Garden: Harmonious blend of floral and green notes.
- Jasmine Bouquet: Elegant and uplifting Jasmine scent.
  • - Volume: 150 ml
  • - Price: ¥13,400 (Tax Included) / Refill ¥8,900

BONUQUE continues to challenge the self-care market with its captivating product lines, focusing on fostering well-being in everyday life. The brand's philosophy, "Find wellness in flux," encapsulates the message that embracing change can lead to a greater appreciation of oneself.

For more information, visit their official website or follow them on Instagram for updates.


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Topics Consumer Products & Retail)

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