#Japan #Tokyo #Taito City #Craft Burger #Edo Senju Negi

A Flavorful Journey: The Edo Senju Negi Kakiage Big Burger

Craft Burger & Grill JIRO, located in Matsugaya, Taito City, Tokyo, is excited to introduce a new culinary delight on June 2, 2026: the Edo Senju Negi Kakiage Big Burger. This impressively tall burger, standing at approximately 15cm, isn't just a feast for the eyes but a celebration of local flavors, featuring the exquisite Edo Senju Negi, a variety of green onion deeply-rooted in Edo-period traditions.

The Edo Senju Negi Kakiage Big Burger is set to make waves in the fast-casual dining scene, priced at 1,980 yen (tax included). Known for its fragrance and rich umami, the Edo Senju Negi has long been cherished as a key ingredient in Japanese cuisine. This burger combines both visual impact and outstanding taste, ensuring it won't soon be forgotten.

A Culinary Masterpiece

The new burger features a 100% beef patty, grilled Edo Senju Negi, shredded scallions, and crispy kakiage made with the same green onions. Layered atop each other, these ingredients create a satisfying experience for the palate. The flavor profile is enhanced with traditional Japanese elements, using miso and soy sauce, to allow the unique taste of the negi to shine through, bringing a touch of Japan's culinary essence to each bite.

Craft Burger & Grill JIRO is the brainchild of Mitsuhiro Takayama, who has honed his skills in various culinary environments, from French cuisine to Japanese izakayas. Despite facing challenges like the COVID-19 pandemic immediately after opening in December 2019, JIRO persevered, adapting to delivery and takeout models while managing rising costs to continue serving its community. Both locals and tourists alike are drawn to a dining experience where they can think, “I’m glad I chose this place.”

A Unique Dining Experience

With a philosophy of combining craft burgers, craft beer, and a dog-friendly café, JIRO stands out by allowing guests to enjoy their meals alongside their canine companions. Approximately 30% of patrons bring dogs, while about 20-30% are foreign tourists, balancing the local community's daily dining needs with the rising influx of tourists. The menu also caters to diverse dietary preferences with options like veggie burgers.

The restaurant is designed to be welcoming not just for human diners but also for their furry friends, featuring a dedicated menu for dogs and leash hooks at every table.

Insight from the Chef

Mitsuhiro Takayama expressed his hopes for this burger, saying, “We wanted to create something that would allow inbound guests to enjoy Japan in a delicious way. It's not just about being flashy; it's about using local ingredients to create something genuinely tasty. I hope everyone, both domestic and international, will delight in the fragrance and flavor of the Edo Senju Negi and experience the joy of eating.”

Product Details

• - Product Name: Edo Senju Negi Kakiage Big Burger
• - Release Date: June 2, 2026
• - Price: 1,980 yen (tax included)
• - Contents: 100% beef patty, grilled Edo Senju Negi, shredded scallions, and kakiage made of Edo Senju Negi, among other ingredients.
• - Dimensions: Approximately 15cm tall
• - Features: Generous use of locally sourced Edo Senju Negi while incorporating the umami of Japanese flavors, creating a perfect balance of appearance and taste.
• - Availability: Regular menu item
• - Serving Times: Available for both lunch and dinner

About Craft Burger & Grill JIRO

Situated in Matsugaya, Taito City, Tokyo, Craft Burger & Grill JIRO combines craft burgers, craft beer, and a dog café. Its innovative selection of burgers is designed to satisfy a range of tastes, with prices starting from around 1,200 yen. The popular Edo Senju Negi Burger, priced at 1,380 yen, is just one of many options that exhibits the restaurant’s commitment to quality and community.

With a favorable location that is easily accessible from both Ueno and Asakusa, and a design inspired by lush greenery and parks, JIRO offers a bright and inviting atmosphere for all.

Whether you are a local or a visitor, Craft Burger & Grill JIRO promises a delightful meal experience united with the essence of Japan.