Barrel King Partners with Jason Callori: A New Era of Whiskey
In an exciting new development for whiskey enthusiasts, Barrel King is thrilled to announce a groundbreaking collaboration with Jason Callori, the influential whiskey expert and creator behind the popular platform Mash & Drum. This partnership aims to launch
Drum Key Spirits, a brand that promises to revolutionize the whiskey experience.
A Passion for Whiskey
For years, Callori has been a staple in the whiskey community, known for his extensive knowledge and love for fine spirits. His platform, Mash & Drum, has educated and entertained whiskey lovers, providing insights into some of the world’s best offerings. With the launch of Drum Key Spirits, Callori is set to elevate this journey even further, inviting fans along as he curates unique and limited-edition whiskey selections.
What Drum Key Spirits Will Offer
Drum Key Spirits will focus on crafting top-quality, small-batch whiskeys and single barrels. Each selection will be meticulously sourced and blended by Callori in partnership with Barrel King’s experienced team. This collaboration merges their respective strengths, ensuring access to an extraordinary array of barrels that meet the highest standards.
Direct Connection with Fans
One of the standout features of Drum Key Spirits will be its bespoke direct-to-consumer approach, allowing Barrel King to engage directly with Callori's devoted audience. This model not only fosters a closer connection but also ensures that whiskey lovers receive exclusive access to exceptional products and experiences firsthand.
Insights from Jason Callori
Reflecting on this venture, Callori shared his enthusiasm, stating: “I’ve spent years searching for and reviewing some of the best whiskeys available, always pondering—what if I could put my whole heart into something that captures the essence of my journey? With Drum Key Spirits, I finally have that opportunity. Partnering with Barrel King provides me access to world-class barrels and blending expertise, and I look forward to sharing these creations with the whiskey community.”
Barrel King's Vision
Rachael Record, the owner of Barrel King, expressed her excitement about the partnership, noting, “Jason’s passion for whiskey is contagious, and his reputation speaks volumes. Once we engaged in discussions, it was clear that this collaboration was meant to be. We aim to create meaningful partnerships and provide spaces for our creators. We're committed to innovating and delivering unique experiences for whiskey enthusiasts.” This collaboration with Callori aligns well with Barrel King's mission and is poised to create a significant impact on the whiskey landscape.
Exclusive Releases Coming Soon
Drum Key Spirits is set to debut with limited-edition small-batch and single-barrel releases, each personally selected and crafted by Callori. The privileged access to these exclusive offerings will initially be available to Barrel King Gold Members and specific tiers of Mash & Drum Patreon supporters.
Stay Updated
To keep up with the latest updates, release announcements, and insider access for Drum Key Spirits, fans can follow both Mash & Drum and Barrel King on various social media platforms or visit
Mash & Drum's Patreon and
barrelking.com for more information.
In conclusion, the partnership between Barrel King and Jason Callori marks an exciting new chapter in the whiskey industry, promising unique and high-quality offerings that will delight fans and connoisseurs alike. Stay tuned as they embark on this inspiring journey together!