#Japan #Tokyo #White Tea #SABON #An Mika

A Celebration of Spring: SABON's White Tea Collection Launch Event

On March 4, 2026, SABON, the renowned natural cosmetic brand, held a press event to celebrate the launch of its limited edition collection, 'White Tea Celebration'. The collection, set to be released on March 5, 2026, promises to usher in the essence of spring through its fragrant offerings. The event saw the presence of prominent personalities such as model, actor, and singer An Mika, along with Shinshuke Ito and Yu Hatakenaka from the comedy duo Oswald.

An Mika's Opening Remarks

The event kicked off with a welcoming address by Christina Cuenca, CEO of SABON Japan, who expressed her heartfelt sentiments about the occasion. She explained that spring is a time of renewal and slightly mixed emotions as new opportunities arise. "SABON aims to be a 'gift brand that delivers feelings' by providing an experience that soothes the heart through fragrance, texture, and packaging. We hope our products will be chosen as rewards for oneself or as supportive gifts for loved ones embarking on new journeys," she commented.

The Positive Atmosphere with An Mika and Oswald

The stage lit up with the vibrant presence of An Mika and Shinshuke Ito. An Mika greeted attendees with warmth, commenting on how the audience’s colorful attire made the venue feel like it was blossoming with spring flowers. Ito, already feeling the upbeat aura, remarked humorously on gaining some inspiration from An Mika's positivity.

As the discussions progressed, especially with the approach of White Day, conversation veered towards love and gifting. It was a light-hearted moment when Ito mentioned his daunting plans for reciprocating the outpour of gifts from his friends, to which An Mika encouraged him to see it as a chance to boost the economy—making everyone laugh.

Just then, captivated by the enchanting aroma of White Tea, Yu Hatakenaka made an appearance, leading to more banter with Ito as the venue echoed with laughter.

Special Fortune Session by An Mika

Next on the agenda was An Mika's 'Special Fortune Session', creating an engaging buzz among participants. A special 'Fortune Cabinet' was set up on stage, containing hidden positive phrases from An Mika. She urged Ito to select a box that could potentially change his perspective. Faced with the challenge, Ito jokingly expressed his apprehension, but with An Mika's sunny demeanor, he dove in.

The card he drew bore the message: 'Do not create ceilings or limits for yourself! Possibilities are infinite.' Responding passionately, An Mika reinforced the notion of fully embracing life's choices and challenges, urging attendees, including Ito, to broaden their horizons.

Experiencing the White Tea Body Scrub

The excitement heightened as An Mika guided Ito through a live demonstration of the 'White Tea Celebration' body scrub. "Refreshing your senses is crucial," she explained. Ito, enchanted by the fragrance, expressed how merely inhaling it felt purifying. An Mika encouraged him to try the scrub, highlighting its exfoliating properties and its use of Dead Sea salts, historically known for purification.

Following the demo, both members of Oswald participated in the scrubbing experience, showing visibly brighter spirits as they transformed from their initial attire into vibrant, spring-inspired jackets. An Mika joyously remarked, "You two have completely transformed—cleanse away the old, and shine anew!" This gave the event a lively and cheerful atmosphere.

Reflecting on Positivity

After an inspiring day, they were encouraged to share the feelings before and after the event. Ito humorously noted his change from 'mud' to 'celebration', crediting the atmosphere and experiences provided by An Mika and SABON.

An Mika capped off the event by emphasizing the importance of self-care and the rich experiences SABON products can offer, making them perfect gifts for any occasion. The press meeting concluded with a collective sense of joy, laughter, and the fragrance of hope for spring 2026.

About the White Tea Celebration Collection

The White Tea Celebration collection features a splendid array of products packaged in limited edition designs, offering everything from lush facial care to hydrating hair care and elegant fragrances. Infused with natural ingredients and inspired by the freshness of spring, this collection aims to deliver luxurious moments of self-care to everyone.

The event not only highlighted SABON's commitment to quality and positivity but also set a lively tone for the new season ahead, proving that sometimes all it takes is a little fragrance and a lot of laughter to celebrate life's beautiful moments.