Discover Hotto Motto's Ehomaki Series for the New Year!
The beloved takeout bento chain, Hotto Motto, renowned for its delicious offerings, is set to introduce a special Ehomaki Series, available from February 1 to February 4, 2026. Known for its 2,425 locations across Japan as of December 2025, Hotto Motto has taken the time to survey its nationwide store managers to highlight what makes this year's Ehomaki so special.
Survey Overview
The company conducted a survey with 45 store managers from throughout Japan from January 26 to January 27, focusing on the best attributes of the Ehomaki Series. The managers selected two key points that resonate with customers, revealing insights into why patrons should indulge in this limited-time offering.
Ehomaki Series Breakdown
This year's Ehomaki Series features an exciting array of sushi rolls crafted from Hotto Motto's popular bento items. Three delicious varieties are available:
1.
Nori Bento Roll (のり弁巻) - Priced at 540 yen, this roll includes traditional ingredients like white fish fry and tempura chikuwa, combining the familiar tastes of the popular nori bento in sushi form.
2.
Karaage Roll (から揚巻) - For 600 yen, enjoy a hearty roll that wraps fried chicken and flavorful dashi omelet, offering a filling experience.
3.
Chicken Nanban Roll (チキン南蛮巻) - Priced at 660 yen, this roll is packed with sweet and sour chicken nanban and a generous serving of tartar sauce.
All options can be ordered in half sizes, allowing for greater flexibility. Additionally, they offer a
3-Roll Set featuring all three varieties and a
Family Set which includes three Ehomaki, two bowls of pork soup, and an 8-piece chicken box, providing a perfect meal for families or gatherings.
Special Promotion on Reservations
Hotto Motto also encourages customers to place pre-orders by January 28, 2026, to receive a special discount of up to 220 yen. Reservations can be made both in-store and online, making it easy for customers to secure their delicious Ehomaki.
Reservation Details:
- Reservation Period: Until January 28, 2026
- Pickup Period: February 1-4, 2026
- Same deadlines apply
- Reservation Site:
Online Reservation
Insights from Store Managers
The top recommendation from the store managers was that customers can enjoy their favorite bento meals reimagined in Ehomaki style. Other noted highlights included the attention to detail in hand-rolled preparation and the diverse variety offered, including both full and half-sized options.
Store managers expressed excitement about the unique concept:
- - “It’s amusing to see our bento transformed into Ehomaki!”
- - “It's a bento you can take a big bite of! A one-time joy of the year!”
- - “This option is popular even among kids and those who usually avoid seafood.”
Convenient Online Ordering
For those looking for added convenience, Hotto Motto's online ordering system allows for up to six days in advance ordering, as well as the ability to pre-book party treats and platters. Exclusive app coupons are also available for online orders to enhance savings.
Whether for a celebration, a family meal, or a treat for yourself, Hotto Motto's Ehomaki Series promises to deliver delicious and fun flavors that embody the spirit of the New Year. Enjoy the recommended rolls facing the auspicious southeast direction this year!
Note: All prices include tax, and some product details may vary by location.