#United States #Non-Alcoholic #St. Helena #Trinchero #Libby Beverage

Trinchero Family Wine & Spirits Strengthens its Position in the Non-Alcoholic Wine Market

Trinchero Family Wine & Spirits, a prominent name in the wine and spirits industry, recently announced an exclusive partnership with Libby Beverage Company that is set to reshape the landscape of non-alcoholic wines. By joining forces, these two companies aim to redefine consumer experiences in the growing non-alcoholic market, ensuring quality and accessibility are at the forefront.

Libby, known for its innovative approach to brewing premium non-alcoholic wines, was founded by seasoned winemaker Grant Hemingway and beverage entrepreneur John Green. The brand is recognized for its unique offerings, including premium de-alcoholized sparkling Rosé and White blends that emphasize drinkability, balance, and acidity—rather than just the elimination of alcohol. With a suggested retail price of $15.99, Libby's wines appeal to a diverse consumer base looking for exceptional taste without the effects of alcohol.

With the rapid growth of non-alcoholic beverages, especially post-pandemic, this partnership comes at a critical juncture. In 2025, Libby emerged as a high-growth brand, expanding nationwide and drawing attention from consumers eager to explore new options in their drinking habits. Grant Hemingway, CEO and Co–Founder of Libby, expressed his enthusiasm about the partnership with Trinchero, stating, "Partnering with Trinchero gives us the scale and expertise to take Libby to the national stage while continuing to elevate what consumers expect from non-alcoholic wine. Together, we see a real opportunity to help shape the next generation of the category."

Brie Wohld, Vice President of Marketing for Trinchero Family Wine & Spirits, echoed Hemingway's sentiment, highlighting the strategic nature of this collaboration. "Libby is a strong addition to our non-alcoholic portfolio and aligns with our goal of bringing more consumers into the wine category. We aim to support our customers by offering a dynamic shelf set featuring a broader range of high-quality non- and low-alcohol options." By adding Libby to its lineup, Trinchero reinforces its commitment to adapting to consumer preferences, offering diverse options that meet growing demands for non-alcoholic products.

This partnership is just one facet of Trinchero's ongoing expansion within the non-alcoholic arena. With over 50 wine and spirits brands already under their umbrella, the company is a significant player in the market, recognized for its commitment to quality, value, sustainability, and philanthropy. Founded in 1948 by Mario and Mary Trinchero when they purchased Sutter Home winery in St. Helena, California, the family-owned business has grown to be one of the five largest wineries in the U.S. through strategic partnerships, investments in technology, and a focus on quality products.

In addition to winning accolades for its wines, Trinchero has been proactive in addressing the evolving preferences of wine consumers. The partnership with Libby aims to bolster the growing non-alcoholic wine category, which has seen substantial consumer interest as more individuals look for options that fit a health-conscious lifestyle or provide inclusive social experiences.

As Libby focuses on creating flavorful, quality-driven non-alcoholic wines from premium California grapes, this partnership is set to enhance the offerings available to consumers, representing a significant shift in how wines can be enjoyed without the alcohol content.

In conclusion, the partnership between Trinchero Family Wine & Spirits and Libby Beverage Company marks a significant milestone in the non-alcoholic wine sector. This collaboration not only broadens the scope of accessible wines for consumers but also emphasizes the companies' dedication to craftsmanship and innovation in beverages. As they look to the future, both brands are strategically positioned to lead this emerging market and meet the demands of consumers seeking vibrant, alcohol-free alternatives in their wine experiences.