#Japan #Hachioji #Yakiniku #Black Beef #PPPJ

A New Dining Experience in Hachioji

On October 10, 2023, the culinary scene in Hachioji welcomes 'The Miracle of Yakiniku and Rice', a franchise by PPPJ, which has consistently ranked as the top Yakiniku restaurant in Chiba Prefecture for five consecutive years. This new venture targets diners in their 30s to 50s, establishing itself as a perfect spot for family meals and casual dining experiences that feel a bit luxurious.

Targeting Hachioji's Market Gap

Hachioji's dining market is known for its fierce competition, primarily dominated by either affordable hormone-style Yakiniku joints for salarymen or high-end establishments. 'The Miracle' aims to occupy a unique and exceedingly necessary niche—offering a cozy yet slightly upscale atmosphere ideal for anyone wanting to indulge without breaking the bank.

Affordable Gourmet Black Beef

The restaurant prides itself on serving black beef selected by seasoned experts, using a well-established supply chain and a distinctive central kitchen system. This allows them to provide exceptional cost-performance to customers. Diners will relish options of the finest cuts of beef, showcasing both deep flavors of lean meat and the delicate melt-in-your-mouth qualities of its marbling. This exceptional taste is perfect not only for special occasions but also as a daily treat.

Creating Memorable Experiences

With innovative presentations that include dry ice effects and lavish plating using gold-themed dishes, 'The Miracle' guarantees an unforgettable dining experience—particularly loved by families visiting with children. Special touches like their signature 'Black Beef Lantern' ensure that moments spent at the restaurant are ones to remember.

Elevating Satisfaction with Signature Rice

Accompanying their premium beef, customers can also enjoy a bespoke 'Yakiniku-Specific Rice' made from locally sourced Koshihikari rice from Chiba Prefecture. This attention to detail in both meat and rice enhances overall satisfaction for guests of all ages.

Professional Grilling Support

Worried about grilling high-quality cuts yourself? No need! The restaurant staff are on hand to assist, ensuring every bite served is at its absolute prime for enjoyment.

Grand Opening Campaign

To celebrate the opening, there is an exciting campaign running from October 10 to October 19, where all drinks are half price with certain conditions:
1. Must spend over ¥3,000 (excl. tax) on food.
2. Dining limited to 120 minutes (last order 30 minutes prior).
3. Can't be combined with other coupons.
*Note that prices do not apply to other PPPJ locations.

Commitment to the Community

The restaurant aims to be a place that guests 'want to return to', delivering heartfelt service and a warm atmosphere. They are dedicated to creating a space where moments of joy are woven into everyday life, striving to become a beloved local establishment.

Store Information

• - Name: The Miracle of Yakiniku and Rice, Hachioji
• - Address: 2-15 Nakacho, Hachioji, Tokyo (5 minutes walk from Hachioji Station)
• - Phone: 070-1325-6431
• - Hours: Lunch on weekdays from 11:00 AM to 3:00 PM (Last order 2:30 PM), Dinner on weekdays from 5:00 PM to 11:00 PM (Last order 10:30 PM), and on weekends from 11:00 AM to 11:00 PM (Last order 10:30 PM).
• - Seating: 44 seats available.
• - Parking: Use nearby parking lots.

Company Overview

• - Name: PPPJ Co., Ltd.
• - Representative: CEO Tohru Kihara
• - Headquarters: 5F Shoyan Building, 3-5-31 Honcho, Funabashi, Chiba
• - Email: [email protected]
• - Website: PPPJ
• - Business Scope: Domestic and international dining businesses, halal consulting, black beef wholesale, export of halal beef brand 'Tenko-gyu', delivery, franchise operations, inbound strategies support, and event management.