Watermark Hotels Rebrand in Okinawa
H.I.S. Hotel Holdings, based in Tokyo, is rebranding two of its hotels in Okinawa, transforming them into the Watermark Hotels brand as part of its strategy to meet evolving customer needs and establish a global presence in the hospitality industry.
New Brand Identity
On June 1, the former ‘Resort Hotel Kume Island’ has been rebranded as the ‘Watermark Hotel Okinawa Kume Island,’ and the ‘Watermark Hotel & Resorts Okinawa Miyakojima’ is now the ‘Watermark Hotel Okinawa Miyakojima.’ With this transition, Watermark Hotels now have three locations: two in Okinawa and one in Bali, Indonesia.
Concept of Watermark Hotels: