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The Extraordinary Fusion of Music and Champagne

In a groundbreaking collaboration, Krug Champagne has joined forces with acclaimed composer and pianist Max Richter to present their latest project, "Every Note Counts". This immersive global event was held at the iconic Roundhouse in London, engaging all five senses to create a memorable experience. The event showcased a profound belief that music is a universal language that speaks directly to our senses, integrating the exquisite flavors of Krug Champagne with the emotive power of music.

A Unique Marriage of Art and Craftsmanship

Krug Champagne, renowned for its uncompromising commitment to quality, is built upon the legacy of founder Joseph Krug, who believed in producing the finest champagne each year, irrespective of the climate. The wine houses that combine specific grape varieties and vintages are transformed into a beautiful symphony of flavors. Each note, much like each sip of champagne, carries meaning, and Krug aims to express this philosophy by enhancing the creation process with artistic freedom and meticulous planning.

The Remarkable 2008 Vintage

The year 2008 was a particularly cool one for the Champagne region, resulting in one of the lowest sunshine levels in half a century. However, the grapes achieved a steady and extraordinary balance during ripening. From this exceptional vintage, Krug introduced two unique champagnes sourced from a single plot of Pinot Noir in the village of Ambonnay. The Krug Clos d'Ambonnay 2008 stands out as a pure expression of the year, combining flavors of toast, caramel, and cocoa, transitioning into lively notes of toffee apple and candied citrus, culminating in a long, refined finish.

Max Richter’s Musical Interpretation

Inspired by Julie Cavil's craftsmanship and sincerity, Max Richter composed three original pieces titled "Clarity," "Ensemble," and "Sinfonia," each reflecting the essence of the three champagnes created from the 2008 vintage. Cavil expressed her joy in embodying the philosophy of Krug through these three different champagnes, stating, "Everything harmonized perfectly."

Max Richter added, "In music creation, even when starting with a specific image, the inherent power of the material drives the unique evolution of the piece. This is akin to the artistry of Julie. The essence lies in curiosity, patience, and delicate expression."

An Immersive Tasting Experience in London

The event featured live orchestral performances of Max Richter's compositions, paired with a delightful dinner orchestrated by Krug Ambassador Adam Handling. Guests from Japan, including fashion designer Junko Shimada and model Ayumi Kuusumi, shared their experiences of how the event beautifully intertwined with Krug's universe and Richter's emotive music.

The evening provided an inspiring atmosphere where taste and sound converged, creating an enchanting narrative. A documentary capturing the behind-the-scenes moments of this unique collaboration has also been released, further deepening the appreciation for this musical and sensory dialogue.

Guest Reflections

Junko Shimada praised the emotional fusion of the Krug brand with Max Richter's music, noting, "This was a truly happy and rich experience. Every moment resonated with Krug's world and sense of style."

Ayumi Kuusumi remarked, "Krug is a brand that redefines beauty, reminding us of the importance of layered experiences, much like life. The musical pairing experience with Richter offered a narrative that connected beautifully, leaving a lasting impression."

Photographer Hayato Osugi added, "Participating in this event opened my emotions and imagination. The design of the entire experience allowed for true immersion, highlighting the brand's dedication to craftsmanship."

A Symphony of Flavors and Sounds

The collaboration concludes with a beautifully crafted trilogy of compositions:

• - Clarity: A pure expression from a single plot of Pinot Noir, showcasing the essence of the year 2008.
• - Ensemble: A musical representation of the harmonious texture and balance achieved in the 2008 vintage.
• - Sinfonia: A grand symphonic work that showcases the generosity of Krug's Grand Cuvee, blending 127 different wines over 11 years.

To learn more about the musical pieces and to watch the documentary, visit Krug’s official website.

About Max Richter

Max Richter, born in Germany in 1966, has gained acclaim as one of the leading contemporary composers, blending classical and electronic music to create evocative soundscapes. With over 30 billion streams of his works, including the iconic "On the Nature of Daylight," he has captivated a global audience.

About Krug

Founded in 1843 by Joseph Krug, Krug Champagne emphasizes uncompromising quality and a deep understanding of the joys of champagne. It was the first house to focus on crafting prestige champagne beyond the constraints of vintage years, ensuring exceptional quality every year. For a deeper exploration of Krug’s offerings, visit Krug's official site.