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A New Color Experience with Ploom AURA

On January 20, 2026, the much-anticipated limited edition color variant "Purple Dusk" of the Ploom AURA heating device will hit stores nationwide. Prior to the general release, it will be available for early purchase starting January 13, 2026, through CLUB JT's online shop and select Ploom Shops. This exclusive release is part of JT's commitment to fulfilling diverse customer preferences and enhancing their product offerings.

The Ploom AURA device has undergone significant evolution, prioritizing the essence of flavor thanks to JT's proprietary heating technology, "SMART HEATFLOW." This innovative feature aims to provide an unparalleled satisfaction level by extracting the full flavor profile of tobacco leaves, ensuring that users enjoy the genuine taste throughout their experience. The introduction of the "HEAT SELECT SYSTEM" offers users a choice of four heating modes, allowing them to tailor their smoking experience to personal preferences.

The design aspect of the Ploom AURA is equally compelling. It combines fluid, organic curves with a compact, slim form, synthesizing beauty and practicality. The latest addition, the "Purple Dusk" variant, is characterized by its mysterious purple hue that resonates with memorable moments, complemented by a sophisticated patterned front panel featuring glossy accents. This device is not only a smoking accessory but also a stylish statement piece that caters to individual expressions.

As the fourth installment in the limited color series, the Purple Dusk Ploom AURA intricately captures the essence of the night, inviting users to embrace their unique style and revel in life's special moments. The depth of this color reflects the ambiance of evening scenes, encapsulating a compelling charm that draws in those around.

Key Features of Ploom AURA - Purple Dusk

• - Device Characteristics: Each unit is designed to elevate the user’s personal style with its eye-catching appearance and refined accents.
• - Starter Kit Includes: The Purple Dusk starter kit contains the device itself, a cleaning stick, and a USB Type-C™ cable for convenient charging.
• - Retail Price: The suggested retail price stands at 2,980 yen (including tax).

The official launch for general sales will begin on January 20, 2026, in convenience stores across Japan and some tobacco retail outlets, while the earlier release through CLUB JT's online platforms commences at 10 AM on the same day. By providing unique products like the Ploom AURA in exclusive colors, JT aims to meet customer demand and enhance satisfaction with each smoking experience.

About Ploom

Ploom is dedicated to delivering exquisite smoking experiences rooted in quality and innovation. The brand emphasizes flavor, refining its heating technology, blends, and designs to ensure that every moment spent with a Ploom device is remarkable.

The Ploom AURA sets a new standard within the brand by promising remarkable flavor satisfaction, ensuring every pull is enjoyable from start to finish, reinforced by the advanced SMART HEATFLOW technology. With the Ploom CUBE also available, customers have another option that merges style and taste without compromise, catering to various preferences within the heated tobacco device market.

For more assistance, the Ploom customer service hotline is available at 0120-108-513 from 10:00 AM to 9:00 PM, with a break from December 30 to January 4. Experience the evolution of smoking with the Ploom AURA today, and don’t miss your chance to own this unique, limited edition device!