Exploring the Real Lives of High School Students with 'Pocari Sweat' Vending Machines

'365 Days in School: Capturing the Real Lives of High School Students'

In an innovative initiative by Otsuka Pharmaceutical, the makers of Pocari Sweat, a new project titled '365 Days in School' has officially launched, focusing on the day-to-day experiences of high school students in Japan. This unique project revolves around special vending machines featuring Pocari Sweat that have been strategically placed in high schools, aiming to capture the authentic, unfiltered moments of student life over the course of a year.

Scheduled to kick off in April 2026, the project takes place in two prominent high schools—Okayama Prefectural Higashi Okayama Technical High School and Seibu Gakuen Bunri Junior and Senior High School. These vending machines serve not just as sources of hydration for students, but also as portals into their real-world experiences, showcasing the vibrant tapestry of school life. From early morning classes to post-school activities, each moment is documented and shared across various social media platforms to inspire confidence and encourage positivity among youth.

The concept behind '365 Days in School' aligns seamlessly with Pocari Sweat's brand message: 'Believing in the potential of individuals.' As high schoolers navigate through their academic and social challenges, this initiative intends to spotlight their resilience and strength. Many students face immense pressure, and this project serves as a reminder of their capabilities and encourages them to stay hydrated, both physically and mentally.

One of the significant aspects of this project is the launch of a web movie, 'THE BEST OF 365 Days in School VOL. 1'. Set to release on May 14, 2026, this film encapsulates the first phase of documentation, capturing the excitement and routine of students as they embark on a new school year. By showcasing authentic student moments—like the sound of laughter in hallways, shared snacks during breaks, and the camaraderie of teammates during sports events—this project beautifully illustrates what it means to be a high school student today.

With daily updates and interactions on official channels such as Instagram, TikTok, and YouTube, students and their experiences will be continually brought into the spotlight. The dedicated Instagram account, '@katasumide_365days', will feature stories, photos, and videos that highlight the unfiltered moments of students' lives. Viewers will witness the power of their journeys and how they overcome challenges while enjoying the refreshing respite provided by Pocari Sweat.

The strategic placement of the vending machines is also designed to raise awareness about proper hydration, showcasing Pocari Sweat as an essential, healthy beverage. With its unique ability to replenish fluids and electrolytes lost through sweating, the drink has become widely recognized among athletes and active individuals in over 20 countries. By presenting students with easy access to this healthful option, Otsuka Pharmaceutical promotes not just the product, but a lifestyle of wellness and health consciousness.

Overall, '365 Days in School' is not merely a marketing campaign; it is a heartfelt exploration into the lives of young individuals, aiming to uplift and encourage them. From the stories of perseverance and friendship, to the simple yet profound moments of joy and laughter, Pocari Sweat seeks to remind students that they are capable, supported, and valued.

To keep track of the project and witness the daily experiences of high school students, visit our official pages:

This initiative is an exciting leap into embracing the youth's hidden potential while promoting health and wellness in the process. Keep an eye out for the upcoming web movie, as we look forward to embarking on this year-long journey with our enthusiastic high schoolers!