evian® Marks 200 Years Young with Global Campaign Featuring Jeff Koons and Tennis Stars

Celebrating 200 Years of evian®: A Journey Through Time and Water

As evian® natural spring water marks the incredible milestone of 200 years since its first bottling in 1826, the brand unfolds a vibrant global campaign named "200 Years Young." This initiative not only highlights its rich heritage rooted in the French Alps but also showcases a creative collaboration with the renowned artist Jeff Koons. The campaign takes us on a journey, showcasing the essence of what makes evian so special, while promoting the brand's long-standing commitment to sports, culture, and premium hydration.

A Legacy Steeped in Nature

Originating from the pure glacial waters in the heart of the French Alps, evian has maintained its identity through generations. Each drop of this natural spring water is carefully filtered through layers of rocks for over 15 years, ensuring a rich blend of electrolytes and minerals. The water emerges at the Cachat Spring in Évian-les-Bains, bringing with it a cool, crisp taste that has come to symbolize refreshing hydration for athletes, culinary enthusiasts, and casual consumers alike.

The anniversary campaign pays homage to this distinctive journey. With the participation of prominent tennis ambassadors like Carlos Alcaraz, Frances Tiafoe, Emma Raducanu, and Céline Boutier, evian reinforces its connection to sports while encouraging a lifestyle of vitality and energy through its "Live Young" philosophy. The campaign will come alive this summer as it unfolds in the U.S. with focused partnerships and interactive experiences tailored to bring the celebration from the slopes of the Alps to urban centers.

A Celebration with Jeff Koons

Adding a unique flair to the anniversary campaign is Jeff Koons, an artist celebrated for his contemporary sculptures and playful designs. Koons steps into the campaign spotlight with specially designed limited-edition glass bottles inspired by his iconic 'Balloon Dog' sculpture. Available in vibrant pink (evian Still) and cool blue (evian Sparkling), these bottles not only celebrate the brand's legacy but embody the joy and festivity associated with both the brand and Koons's playful artistry.

"Working with evian was an opportunity to reflect on the youthfulness that is within us all, transcending age and embracing a mindset of vitality. The 'Balloon Dog' design encapsulates celebration, curiosity, and the joy of living," Koons emphasizes, highlighting how the collaboration resonates with the ethos and heritage of the evian brand.

Limited-Edition Collectibles

In addition to the stunning glass collection, evian is releasing four limited-edition rPET bottles, providing consumers a chance to celebrate this milestone with designs that narrate the brand's heritage and its connection to sports. Throughout May and into the summer, these collectible bottles will be rolled out across select grocery and retail channels, making them a unique artifact that captures the essence of evian's two centuries of excellence.

Commitment to Sustainability

Beyond the celebration, evian continues to focus on its stewardship of the natural environment that preserves its iconic water source in the French Alps. The brand’s dedication to sustainable practices has fostered partnerships with local communities, promoting stewardship and environmental responsibility that ensure high quality for generations to come.

The commitment to safeguarding the 48-square-mile ecosystem that feeds the evian spring aligns perfectly with its brand ethos. By prioritizing sustainable practices, evian is dedicated to not only delivering exceptional quality water but also affecting positive environmental change.

Bringing the Celebration to Life

Throughout this summer, the "200 Years Young" campaign will see various curated experiences across the U.S. By collaborating with iconic culinary and sports events, evian hopes to integrate its heritage into the culture. These activities aim to elevate the everyday rituals of hydration, bringing a taste of the Alps to the dynamic settings of the urban American landscape.

In conclusion, as we raise a glass to celebrate 200 years of evian, we are reminded of the timeless significance of heritage, quality, and a youthful spirit. Follow @evianwater on social media to stay updated on how to partake in this extraordinary celebration, and join the movement that continues to define what it means to live well and live young through premium hydration or be part of the ongoing legacy that evian is building as it steps into its third century.

About evian

Born from nature's finest springs, evian® water represents the pinnacle of hydration excellence. Tied to youthfulness and vitality, evian is not just a drink, but a symbol of a lifestyle that resonates with culture, fine dining, and sports. Experience evian's timeless quality and embrace the spirit of "Live Young."

For more information on the brand and its history, please visit evian.com.