CococaRa LLC and SUNNYDAY Inc. Form Strategic Partnership for Sustainable Farming
CococaRa LLC, headquartered in Chuo, Tokyo, led by CEO Hideki Ohara, has recently entered into a strategic partnership with SUNNYDAY Inc., based in Komae, Tokyo, under the leadership of President Yuki Kobayashi. This collaboration aims to tackle the talent shortage in Japan’s agriculture sector and to establish a sustainable operational framework. Through this partnership, CococaRa seeks to enhance the utilization of foreign talents in various farming roles, including cultivation and labor management, for the agricultural producers it supports.
The agricultural sector in Japan is grappling with a significant workforce crisis due to aging farmers and a lack of successors. According to the Ministry of Agriculture, Forestry and Fisheries' report from 2021, the number of key agricultural workers was approximately 1.363 million in 2020, marking a nearly 22% decrease from 2015. CococaRa recognizes that the issue isn't merely about labor shortages; it's a deeper structural problem stemming from the inability to cultivate reliable personnel capable of managing agricultural operations. The company has encountered various challenges while supporting producers with soil improvement materials and other resources, realizing that simply providing materials and technology isn’t sufficient to ensure the sustainability of agricultural management.
Conversely, SUNNYDAY Inc. has been operating since 2009 with a mission to facilitate a sustainable Japanese society through exceptional global human resources. The company has built a robust network across Asia, specializing in introducing foreign talents who hold work visas under the 'Technical, Humanities, International Services' category, commonly known as 'Gino Koyo'. SUNNYDAY has experience in sourcing skilled professionals for agriculture, particularly for roles that require expertise in cultivation management and site operations.
Both companies firmly believe in the necessity of creating a high-quality production environment alongside a well-trained workforce to foster the sustainable growth of the agricultural sector, leading to their partnership.
1. Introduction of 'Gino Koyo' Professionals in Agriculture
SUNNYDAY will introduce foreign professionals with Gino Koyo visa status to CococaRa’s agricultural producer clients. The focus will be on leveraging these individuals as future core talents capable of managing cultivation and operations.
2. Information Sharing and Joint Promotions
The two companies will share insights into labor demands and trends within the Japanese agricultural market. They also plan to conduct joint seminars and promotional activities to enhance sustainability in agricultural management.
A joint webinar focusing on Gino Koyo professionals is scheduled for February 2026. During this event, Yuki Kobayashi of SUNNYDAY will provide an overview of the Gino Koyo system and share examples of how foreign talents are utilized in agriculture. An Q&A session will be included to facilitate interaction between the audience and the speaker.
Details regarding participation will be available on CococaRa LLC’s website, via their email newsletter, and through social media channels including Instagram and X.
Background and Purpose of the Partnership
The agricultural sector in Japan is grappling with a significant workforce crisis due to aging farmers and a lack of successors. According to the Ministry of Agriculture, Forestry and Fisheries' report from 2021, the number of key agricultural workers was approximately 1.363 million in 2020, marking a nearly 22% decrease from 2015. CococaRa recognizes that the issue isn't merely about labor shortages; it's a deeper structural problem stemming from the inability to cultivate reliable personnel capable of managing agricultural operations. The company has encountered various challenges while supporting producers with soil improvement materials and other resources, realizing that simply providing materials and technology isn’t sufficient to ensure the sustainability of agricultural management.
Conversely, SUNNYDAY Inc. has been operating since 2009 with a mission to facilitate a sustainable Japanese society through exceptional global human resources. The company has built a robust network across Asia, specializing in introducing foreign talents who hold work visas under the 'Technical, Humanities, International Services' category, commonly known as 'Gino Koyo'. SUNNYDAY has experience in sourcing skilled professionals for agriculture, particularly for roles that require expertise in cultivation management and site operations.
Both companies firmly believe in the necessity of creating a high-quality production environment alongside a well-trained workforce to foster the sustainable growth of the agricultural sector, leading to their partnership.
Collaborative Efforts
1. Introduction of 'Gino Koyo' Professionals in Agriculture
SUNNYDAY will introduce foreign professionals with Gino Koyo visa status to CococaRa’s agricultural producer clients. The focus will be on leveraging these individuals as future core talents capable of managing cultivation and operations.
2. Information Sharing and Joint Promotions
The two companies will share insights into labor demands and trends within the Japanese agricultural market. They also plan to conduct joint seminars and promotional activities to enhance sustainability in agricultural management.
Future Initiatives
A joint webinar focusing on Gino Koyo professionals is scheduled for February 2026. During this event, Yuki Kobayashi of SUNNYDAY will provide an overview of the Gino Koyo system and share examples of how foreign talents are utilized in agriculture. An Q&A session will be included to facilitate interaction between the audience and the speaker.
Details regarding participation will be available on CococaRa LLC’s website, via their email newsletter, and through social media channels including Instagram and X.
About SUNNYDAY Inc.
- - Company Name: SUNNYDAY Inc.
- - Representative: Yuki Kobayashi
- - Location: 36-8-301, Higashi-Izumi, Komae, Tokyo
- - Established: December 2022 (operations began in 2009)
- - Business Description: Focuses on the acceptance of engineers and support for overseas expansion in the Asia-Pacific region, as well as offshore development and BrSE services.
- - Official Website: sunnydayinc.jp
About CococaRa LLC
- - Company Name: CococaRa LLC
- - Representative: Hideki Ohara
- - Location: 2-2-1 Kyobashi, Chuo, Tokyo, Kyobashi Edogran South 3F
- - Established: November 2016
- - Business Description: Develops and sells Cococa Peat, soil improvement materials, and engages in other content-related businesses.
- - Official Website: cococara.jp
Topics Consumer Products & Retail）
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