#Shanghai #Haier #BrandZ #IoT Ecosystem

Haier Strengthens Its Position in the Global Market

Haier Group is celebrating a significant milestone as it ranks 54th on the Kantar BrandZ Top 100 Most Valuable Global Brands for 2025. This ranking reflects a brand value of USD 47.6 billion, marking an impressive 47.1% year-over-year increase. Such a remarkable achievement not only highlights Haier's robust growth trajectory but also establishes it as the only brand recognized for its Internet of Things (IoT) ecosystem on a global scale, a position it has maintained in the rankings for seven consecutive years.

The Kantar BrandZ rankings are renowned for their rigorous methods, combining financial analyses with consumer insights across 54 markets. This year's total brand value reached a staggering USD 10.7 trillion, representing a 29% increase from the previous year. Amidst the ranking, Haier's sustained growth demonstrates its strategy focused on ecosystem development and user-centered innovations in the international marketplace.

Apple has once again claimed the top spot with a brand valuation of USD 1.3 trillion, followed by industry giants like Google, Microsoft, Amazon, and NVIDIA occupying the top five positions. Notably, Chinese firms have significantly increased their presence, doubling their total brand value over the past two decades, now representing 6% of the total value in the global top hundred brands.

Haier's ascent in the Kantar BrandZ Global Top 100 exemplifies not only its branding strength but also the increasing importance of China in shaping the future of global value creation. The company's strategy centers around three key pillars: intelligent solutions, comprehensive healthcare ecosystems, and a digital economy framework, which are increasingly relevant in today's IoT era.

As the digital landscape evolves, Haier is transforming from traditional manufacturing practices to establishing networked ecosystems driven by collaboration with users and intelligent integration. The concept of