#Japan #Tokyo #Savon du Savota #MAEGAMI Keeper #amond salon

Savon du Savota Launches New Hairstyling Product

In an exciting development for hairstyling enthusiasts, And Nine Inc., which is based in Minato, Tokyo, announces the launch of the new hairstyling product dedicated to bangs, the "Maegami Keeper". This product is set to hit stores in mid-February 2026 across a variety of drugstores and shops, including Don Quijote. It represents a significant step for Savon du Savota, the cactus hair care brand dedicated to supporting those who find hairstyling cumbersome.

To commemorate the launch, the brand is hosting the "Tenkaichi Maegami Budokai," a nationwide event that invites salons and hairstylists to participate in a friendly competition based on hairstyling skills. The project will be held in collaboration with the acclaimed amond salon in Shibuya, which is renowned for making every special occasion, such as coming-of-age ceremonies and concerts, effortlessly stylish. This innovative competition promises to elevate self-styling experiences, especially for today's youth.

A Need for Change in Bang Styling

A recent survey of over 4,000 individuals in their teens and twenties revealed that a staggering 97% were dissatisfied with their self-styled bangs. Despite their struggles at home, many reported feeling their best when professionally styled for special events. This duality highlights the need for accessible, effective hairstyling solutions that blend professional results with user-friendly application. The "Tenkaichi Maegami Budokai" aims to bridge that gap, drawing hairstylists, enthusiasts, and aspiring influencers into one dynamic platform.

Three Phases of the Competition

The contest comprises three key phases:

1. Preliminary Rounds: Stars from the amond salon, including Yukari Iino, will share their know-how through video tutorials, providing valuable insights into hairstyling techniques. Additionally, a “Preliminary Participation Campaign” will be launched that allows participants to win a variety of the Maegami Keeper products.

2. Main Event: This phase will feature reviews and comparisons by hair enthusiasts, diving deep into the unique characteristics of the "Gachi Keep" and "Maji Curl" formulations while exploring the best ways to achieve dream hairstyles.

3. Final Round: Participants will showcase their styling on a day they want to look their best—be it for a concert or a night out. A single winner from the hairstyling community will receive a year’s supply of Savon du Savota’s Moist Plump Shampoo and Treatment as a grand prize!

Expert Endorsements

Yukari Iino, representative of amond salon, shared her excitement about the new product. She expressed her confidence in the Maegami Keeper, highlighting how it addresses common bang-related styling issues while offering a blend of hold and natural movement. Iino stated, “These formulas are a game changer, allowing even beginners to achieve that enviable ‘effortless’ look with ease.”

Launch Timeline and Promotion Campaign

The launch schedule includes:

• - February 4: Early sales and experiences at amond salon.
• - Mid-February: Full product release to drugstores and specialty shops nationwide.
• - Early March: Start of the major contest round.
• - April 1: Announcement of the competition winner on 'Bangs Day'.

With the launch of the Maegami Keeper, the hope is for consumers to adopt their ideal bang styles and incorporate them into their daily routines, fueled by inspiration from professionals sharing their techniques.

How to Participate in the Tenkaichi Maegami Budokai

All hairstylists and everyday users are invited to submit their bangs styling videos or photos on Instagram and X, tagging the hashtags #SavonDuSavota, #MaegamiKeeper, and #TenkaichiMaegamiBudokai. The contest runs from February 21 to March 31, 2026, with the winners announced on April 1 through direct messages.

Fantastic Prizes

The grand prize includes a yearly supply of the Moist Plump Shampoo and Treatment, helping participants achieve the hair goals they dream of.

Conclusion

The Maegami Keeper offers a perfect blend of hairstyling innovation and accessibility. By fostering a community around hairstyling practices, Savon du Savota is not only enhancing the hair care market but also inspiring confidence in everyday users. As the launch day approaches, excitement builds, making it a remarkable milestone for both fans and beauty enthusiasts alike.