#Japan #Ichinomiya #Kyowa #Fuwariy #Kiso River

Fuwariy Landcel Opens New Store in Kiso River Town

In a delightful addition to the Kiso River Town shopping experience, Fuwariy Landcel has officially opened its second location in Aichi Prefecture. This grand event took place on December 5, initiated by Kyowa Co., Ltd., a well-established backpack manufacturer since 1948. The new store is situated on the first floor of Aeon Mall Kiso River, one of the prominent commercial facilities in the Tokai region.

The Fuwariy Kiso River Store is strategically located to cater to families from both Aichi and Gifu prefectures, making it a point of convenience for a wider audience. This store promises an enjoyable shopping environment where families can leisurely explore a variety of Fuwariy Landcel models. Their objective is to make the backpack selection process fun and engaging for both children and parents alike.

Inside the store, customers can browse through an extensive collection featuring all 135 models from the Fuwariy Landcel catalog. This includes a simulation area for custom backpacks, allowing families to try on their favorites and experience the latest features and comfort firsthand. Fuwariy Landcel Advisors, equipped with valuable insights, are always available to offer consultations and personalized recommendations to ensure each child finds their perfect backpack.

The store's grand opening is set to showcase the 2026 model, along with exclusive designs and colors. A total of 25 models and approximately 70 colors will be on display. Each backpack is available for trial, enabling customers to discover their ideal choice through hands-on experience. Additionally, a free 2026 Landcel Catalog is available for those who wish to explore the entire lineup.

For those looking for something truly unique, the store offers options like the Full Custom Landcel, allowing families to select favorite colors and parts to create one-of-a-kind backpacks. The store also caters to special requirements with the Easy Custom Landcel and Universal Landcel for children with disabilities.

Store Details

• - Name: Fuwariy Kiso River Store
• - Opening Date: December 5, 2025
• - Address: 25-1 Kuroda, Kiso River Town, Ichinomiya City, Aichi Prefecture, 1st Floor Aeon Mall Kiso River
• - Business Hours: 10:00 AM – 9:00 PM
• - Closed: Open year-round
• - Contact: 0586-86-1077
• - Store Size: 72.80 square meters (22.02 tsubo)
• - Access: 5-minute walk from Meitetsu Kuroda Station, or a 10-minute walk from JR Kiso River Station

The concept of the Fuwariy store revolves around creating a welcoming atmosphere for families to explore a multitude of Fuwariy Landcel products. Each display is tailored to showcase the brand’s unique concepts, aesthetics, and craftsmanship, allowing customers to appreciate the Landcel in a richer context.

As a direct retail outlet of a leading backpack manufacturer, Fuwariy is committed to building a lasting relationship with the local community and ensuring the brand is loved and cherished for generations to come.

2026 Landcel Sales Overview

The upcoming 2026 models are available through the official Fuwariy online shop and official Fuwariy stores.

• - Product Variation: 25 models with 135 items
• - Color Variability: Approximately 70 colors
• - Price Range: 43,780 JPY – 77,000 JPY (tax included)
• - Official Online Shop: Fuwariy
• - Catalog Request: Catalog Request

For any inquiries, customers can reach out to Kyowa Co., Ltd. about the Fuwariy Landcel line. Contact them at 0120-415-991 during weekdays from 9:30 AM to 5:00 PM.

Fuwariy is dedicated to ensuring every child's school journey begins with the perfect backpack!