#United States #Rosemont #HARIBO #Goldbears #National Gummi Bear Day

HARIBO Launches Tropical Gummies for Gummi Bear Day

As National Gummi Bear Day approaches on April 27, HARIBO, the nation’s leading gummi brand, is poised to treat its fans with an exciting new range of products: Goldbears Tropical and Twin Snakes Tropical. This limited-edition launch reflects a refreshing twist on these beloved gummy treats, offering flavors that transport consumers to a tropical paradise.

A Celebration of Flavors

In 2025, HARIBO is expanding its flavor horizons just in time for the annual Gummi Bear Day, conceived in 2022 to mark the centenary celebration of the classic Goldbears. This year's festivities promise to be even more extraordinary, introducing an array of bold tropical flavors that add an exuberant spin to the familiar taste of gummi bears.

Goldbears Tropical reinterprets HARIBO's iconic product by introducing flavors like tangy Kiwi, sweet Paradise Punch, and exotic Passion Fruit, all complemented by the familiar favorite of Pineapple. This combination not only embodies the classic Goldbears texture but also brings dimension and zest, reminiscent of a sun-soaked beach getaway.

“We are delighted to add exciting tropical flavors to our cherished lineup,” stated Seth Klugherz, Vice President of Marketing at HARIBO of America. “Our goal is to evoke childlike joy and excitement, and what better way to do that than with fruity, summer-inspired flavors?”

This year also marks a pivotal milestone for HARIBO's Twin Snakes — the popular sweet and sour gummy duo is making its maiden flavor leap with the inclusion of Mango and Lime, alongside Passion Fruit and Tangerine, and Paradise Punch combined with Pineapple. These innovative flavors are designed to cater to adventurous palates, merging sweet and sour notes in a delightful concoction.

The Gummi Bear Day Celebration

As National Gummi Bear Day rolls around, HARIBO wants everyone to join in the joy. This special day originated from honoring the classic gummi bear's history and has grown into a celebration of fun, nostalgia, and flavor. The tropical launches come as perfect accompaniments to any summer gathering, whether it’s a poolside party or a chill beach outing.

Consumers are encouraged to celebrate the day with friends and family by indulging not only in the newly launched tropical gummies but also in the extensive HARIBO product range, which includes beloved favorites such as Goldbears Wild Berry, Goldbears Sour, Peaches, and Frogs.

Where to Find Them

HARIBO's Goldbears Tropical and Twin Snakes Tropical will be available for a limited time across retailers nationwide. Customers can find these exciting new products to satisfy their summer cravings. “This launch represents the essence of HARIBO — our commitment to quality playfulness and the ability to create joyous experiences through our confections,” added Klugherz.

To dive into the refreshing world of HARIBO’s tropical treats, grab a bag and let your taste buds embark on an island adventure!

For more details on HARIBO’s selection of products, visit their website at www.haribo.com.

About HARIBO

Founded in 1920 in Bonn, Germany, HARIBO is a global leader in gummy manufacturing, employing nearly 7,000 associates across 16 production sites in 11 countries. Remaining family-owned, HARIBO has maintained its focus on delivering quality and evoking childlike happiness with its colorful and playful gummies. The U.S. headquarters is located in Rosemont, Illinois.

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