#United States #Automotive #Wellesley, Massachusetts #TruVideo #Video Quality Score

TruVideo's Video Quality Score (VQS): Elevating Inspection Standards

In a significant stride toward improving customer experience in the automotive service industry, TruVideo has launched its innovative Video Quality Score (VQS). This advanced AI-driven tool offers a comprehensive evaluation of technician inspection videos, establishing a new benchmark for quality in video communication.

Pioneering a New Standard

As the demand for inspection videos continues to rise in fixed operations, the need for high-quality content has become increasingly crucial. VQS objectively assesses each video, measuring its effectiveness in conveying service recommendations and fostering customer trust. According to Joe Shaker, CEO and Co-Founder of TruVideo, "Every inspection video is a customer touchpoint. With VQS, dealers can see which moments are helping or hurting the customer experience and what that means for revenue."

Transforming Data into Insights

VQS harnesses proprietary machine learning models, meticulously trained on a vast database of over 80 million automotive service videos. This robust system boasts remarkable accuracy—performing over 30 points better than other leading AI solutions available on the market. By transforming unstructured data into actionable insights, VQS provides a quantifiable assessment of automotive service videos, enabling dealerships to optimize their processes effectively.

The evaluation parameters of VQS can be broadly categorized into two main areas:

• - Content Process: This encompasses whether all necessary objects and procedures are appropriately shown and explained during inspections, ensuring essential service items like brake measurements and tread depth are covered.
• - Quality of Delivery: This aspect focuses on how effectively the information is communicated, including clarity of speech, recording quality, and overall engagement.

Data-Driven Performance Improvement

Currently, VQS has analyzed over 300,000 videos from 20 original equipment manufacturers (OEMs) and about 800 dealerships, encompassing around 7,700 technicians. The results reveal significant trends that underscore the importance of video quality:

• - Dealerships boasting a Video Quality Score above 80 generate, on average, $59 more per repair order in parts and labor than those with lower scores.
• - Alarmingly, only 10% of dealerships achieve this score, highlighting a substantial opportunity for enhancement across the industry.
• - Moreover, the data exposed consistent gaps in technicians' presentations of services, particularly regarding filters, which were demonstrated in only 6% of repair orders despite representing a lucrative revenue opportunity.
• - A focused effort on enhancing filter presentations across 200,000 video-enabled repair orders per month could translate into a staggering $3 million in monthly revenue.

As Shaker aptly puts it, "If you don't show it, and you don't mention it, you won't sell it." This underscores the necessity for dealerships to prioritize the inspection video process consistently.

Scaling Quality Assessment

VQS not only tracks performance but also highlights best practices from top dealers. It allows dealerships to identify areas of struggle and adjust their approaches to optimally influence customer decisions. Shaker notes that elite dealers, after excelling in video visibility metrics, are eager to enhance both quality and procedural standards. VQS has made this advancement feasible.

Availability and Future Outlook

For those interested in experiencing VQS firsthand, the tool is currently available to all TruVideo customers and will be showcased at NADA Show 2026, Booth #4270W. Attendees will have the chance to observe VQS in action and discover how other dealerships are leveraging this innovative tool to bolster their service quality.

About TruVideo

TruVideo stands at the forefront of transforming customer experiences in the automotive sector through its innovative video and messaging communication platform. Founded with a mission to foster transparency and trust between service providers and customers, this remarkable platform facilitates a clear understanding of the repairs and services recommended by technicians. As more dealerships and service centers adopt TruVideo’s solutions, the company continues to bridge the long-standing communication gap in the automotive industry.

For further inquiries, please contact Laurie Halter at Charisma Communications.