Olé Cocktail Co. Teams Up with ASICS Los Angeles Marathon to Promote Active Lifestyles

Olé Cocktail Co. Partners with ASICS Los Angeles Marathon

The ASICS Los Angeles Marathon, aptly known as the city's largest community sporting event, has recently announced the continuation of its partnership with Olé Cocktail Co.. This collaboration reflects both brands' dedication to fostering active lifestyles and healthy community engagement. The announcement came on March 4, 2026, revealing a multi-year agreement that paves the way for an even deeper connection to the running culture.

A Unique Experience for Runners

Scheduled for the weekend of March 6-8, 2026, Olé will present an engaging experience at the Lifestyle Expo held at Dodger Stadium. This event will allow attendees over 21 to indulge in Olé’s flavorful non-alcoholic mocktails, showcasing a refreshing way to participate in festivities while preparing for the marathon. The expo is set to be a vibrant space designed to foster social connections among the local running community.

Celebrations will continue post-race on March 8, where marathon finishers will be greeted with the chance to relish Olé's Ready-to-Drink canned tequila cocktails in the official Finisher Beer Garden located at Westfield Century City. With convenient, quality cocktails on hand, runners can commemorate their achievement surrounded by friends and family.

Commitment to Quality and Community

Karen O'Connell, Head of Sponsorship for the McCourt Foundation associated with the marathon, emphasized the value of this renewed partnership: "Olé has become synonymous with the celebratory spirit of the ASICS Los Angeles Marathon. This relationship ensures our participants experience exceptional quality whether they're sampling at the expo or celebrating post-race."

Olé’s cocktails are known for their commitment to quality, boasting real ingredients like authentic Blanco tequila from Mexico, along with natural fruit juices and agave nectar. This commitment to quality cocktail creation in a convenient package distinguishes them in the crowded spirits market.

Redefining Celebrations

Tracey Sivak, Vice President and General Manager at Mark Anthony Ventures, discussed the cultural significance of the partnership: "The ASICS Los Angeles Marathon represents the move toward community and collective achievement. Olé is proud to offer moments of celebration, from refreshing Paloma mocktails at the expo to toasting with Chili Mango tequila cocktails at the finish line." Their goal is to redefine how people celebrate while supporting active communities.

Notably, Olé Cocktail Co. is set for national availability starting April 2026, which emphasizes their growth trajectory and commitment to expanding healthy choices for consumers. Their diverse range of flavors—including Paloma, Chili Mango, and Margarita—promises to deliver excellent taste without compromising on quality.

For further details, participants can visit LAMarathon.com, and for information on the McCourt Foundation, the organization aims to enhance community health through initiatives supporting neurology research and community events.

Together, these partnerships support an inspiring movement towards healthier living, promoting the impactful role that events like the ASICS Los Angeles Marathon play in community wellness and connectedness.

For more information regarding product availability and updates, check out olcocktails.com or follow them on social media. Please remember to enjoy responsibly.