#Japan #Yokohama #PARCELLE #Primula #Pinna

PARCELLE Jewelry's New Collection Launch in Yokohama

This June, PARCELLE Jewelry in Yokohama is celebrating the essence of early summer with a fresh collection of exquisite jewelry and engaging events. With the gentle sea breeze providing a pleasant backdrop, the vibrant atmosphere of this historic port city melds beautifully with the brand’s dedication to craftsmanship.

New Photo Book Release

To showcase the brand's evolution, PARCELLE is distributing a new photobook that reflects its core aesthetic and philosophy. The central theme, “Botanical,” draws inspiration from nature, introducing a carefully curated collection that highlights unique pieces and the craftsmanship that upholds them. The photobook includes expansive visuals along with stories that capture the essence of each creation, featuring interviews and memorable purchasing experiences from Bangkok. With a beautifully decorated cover showcasing vine motifs accompanied by gold foil lettering, this photobook serves as an intimate companion for jewelry lovers.

Introducing the Botanical Series

This June marks the arrival of two striking new rings in the Botanical series, embodying the natural beauty and intricate design that define PARCELLE Jewelry. The first piece, Primula, is inspired by the elderflower, symbolizing fragile beauty. The ring artistically captures the subtle transition from a bud to full bloom, designed to convey moments of elegance and grace.

Primula Ring

The floral centerpiece of the Primula ring features a stunning arrangement of meticulously placed stones that flow smoothly from the base to the blossom, creating an enchanting visual narrative. Each stone is carefully selected and crafted by skilled artisans, resulting in a piece that beautifully reflects the seasons' ever-changing nature.

Pinna Ring

The second piece, Pinna, evokes the delicate forms of ferns and mimosa leaves. Comprising 26 intricately shaped leaves, each adorned with sparkling gemstones, Pinna captures the gentle rhythms of nature. This ring can be worn alone or stacked for a vibrant portrayal of the natural world.

June Events

In addition to the new collection, PARCELLE Yokohama is hosting three unique events throughout June. These events aim to immerse jewelry lovers in the world of gemstones and bespoke designs.

Stone Marché

Kicking off the event series is Stone Marché on June 7-8, a two-day exhibition showcasing over 100 types of colored gemstones at discounted prices. Experience the magic of color and brilliance, with a highlight on June's birthstone, moonstone, which offers an array of beautiful selections.

Caravan Event

On June 18, join the Caravan event, where the founding members will be on-site to assist customers in crafting customized jewelry pieces, focusing on elements like “Green,” “Pearl,” and “Tassel.” This event encourages creativity and personal expression through precious gemstones.

Trunk Show

Last but not least, the Trunk Show on June 23-24 offers a rare opportunity to discover limited edition designs and one-of-a-kind pieces that aren’t typically available in the shop. Featured this month are stunning pink diamonds that exhibit a variety of shades, ensuring individuality in every piece.

A Welcoming Store Experience

The PARCELLE Jewelry Yokohama store is characterized by its inviting and friendly atmosphere, where local patrons feel encouraged to visit regularly. The staff are always ready to assist and provide insights into the jewelry selection process, making your experience as seamless and enjoyable as possible.

To stay updated, follow PARCELLE Jewelry on Instagram and enjoy rich content that celebrates the beauty and creativity within the jewelry world. Join the events, explore new collections, and embrace jewelry that resonates with your personal journey this June in Yokohama!