#Japan #Tokyo #PLAN-B Marketing #AdTai Forum #AI Branding

Plan-B Marketing Partners to Showcase AI's Role in Brand Representation

On September 16, 2026, PLAN-B Marketing Partners will participate in the Adtai Forum, a pivotal conference focusing on the intersection of technology and advertising. The event will take place at the JP Tower Hall & Conference in Tokyo, where Haruyuki Ueda, the head of AI Marketing at PLAN-B, will lead a session examining how artificial intelligence (AI) is dramatically transforming the relationship between businesses and consumers.

Understanding BtoAtoC: A New Paradigm

Ueda’s session, scheduled from 14:55 to 15:25, will unveil the concept of "BtoAtoC," emphasizing the new dynamics introduced by AI in brand communication. This model highlights how AI has evolved into a crucial intermediary in understanding and conveying brand narratives to consumers. Brands are not only communicating their messages; they must now consider how AI interprets and relays these messages to the public.

In this session, the focus will be on visualizing the discrepancies between the brand identities that companies wish to project and those that AI ultimately reflects. Ueda will share insights on how organizations can design their information across various channels—advertising, public relations, SEO, and beyond—to create a cohesive brand image that resonates with consumers.

The New Creative Strategy in the Age of AI

As AI continues to influence how consumer insights are gathered and interpreted, it's crucial for businesses to adapt to this structural change in customer interactions. The seminar will delve into the practical implications of this shift, examining AI strategies extending beyond traditional advertising. New methodologies such as LLMO (Large Language Model Optimization) and GEO (Geo-targeted Optimization) are set to redefine how brands engage with their audiences.

The audience can expect a detailed breakdown of AI’s role in recognizing and recommending brands, informed by both consumer research and concrete AI measurement data.

Who Should Attend?

This session is particularly recommended for:

• - Marketers and communicators interested in the evolving interactions between businesses and consumers due to AI's rise.
• - Those keen on exploring future brand communications strategies in this AI era.
• - Professionals involved in advertising, public relations, SEO, and media management seeking innovative insights.
• - Anyone wanting to gather inspiration for developing future creatives and brand-building strategies.

Event Details

• - Date: September 16, 2026
• - Time: 14:55 - 15:25 (Session C4)
• - Venue: JP Tower Hall & Conference, Tokyo
• - Format: In-person (Free with prior registration)
• - Registration Link: Adtai Forum Official Site

A Look into Adtai Forum

Adtai Forum is a conference dedicated to reshaping the narrative surrounding advertising in the context of technological advancements and AI. The event will gather industry leaders to discuss new communication strategies and touchpoints with consumers that drive business growth. Attendees will engage in discussions around advertising, customer experience, public relations, and emerging perspectives on brand value creation through technology.

With over 19 years of experience, PLAN-B aims to provide businesses with the necessary marketing support to thrive in a competitive digital landscape. Ueda, who has been with PLAN-B since 2018, was appointed head of AI Marketing in 2026. His expertise includes foundational research on AI and marketing strategies, contributing to seminars and expert columns, as well as authoring the book "A Quick Guide to LLMO in 60 Minutes".

In addition to this session, attendees can explore complementary resources provided by PLAN-B, such as books, research reports, and articles on AI-driven marketing strategies. These materials aim to deepen understanding of how AI is remaking the landscape of digital marketing, ensuring that brands not only adapt but thrive in the AI era.

Conclusion

As we approach the future of marketing, sessions like Ueda’s at the Adtai Forum are essential for professionals eager to navigate the evolving complexities of consumer engagement through AI and to harness its potential for brand communication.