Free Vietnam Market Seminar in Fukuoka: Understanding Consumer Insights

Free Vietnam Market Seminar in Fukuoka

VACANCE VIETNAM Co., Ltd. invites you to attend the Vietnam Market Seminar: Consumer Insights, a free event scheduled for May 14, 2025, at the Fukuoka Chamber of Commerce. This insightful seminar aims to provide valuable knowledge about the unique consumer behaviors and values in Vietnam's diverse markets, especially between Hanoi and Ho Chi Minh City.

As Vietnam continues to exhibit a consistently growing economy with a population of about 100 million and an average age of around 32 years, this market is gaining traction among Japanese businesses looking to expand. However, many companies mistakenly view the Vietnamese market as a uniform entity, neglecting the distinct attitudes and purchasing behaviors that vary significantly between the northern and southern regions. This seminar will help attendees fully comprehend these regional differences and offer practical insights before proceeding with their market entry plans.

Background of the Seminar

Vietnam's expanding middle-income population is rapidly escalating consumption in sectors such as food, retail, and services. Yet, understanding the nuanced purchasing behavior, values, and expectations of consumers across Vietnam is essential for success.
In this context, VACANCE VIETNAM’s upcoming seminar aims to dissect these differences, focusing on how consumer perceptions of value and trust in brands diverge in Hanoi and Ho Chi Minh City.

What to Expect from the Seminar

The session will deliver comparative analyses of market characteristics in Hanoi and Ho Chi Minh City, emphasizing the practical insights required for successful market entry. Key topics discussed will include:

- Differences in consumer preferences in Hanoi versus Ho Chi Minh City.
- Purchasing behaviors and decision-making patterns in the north and south.
- The contrast between price sensitivity and experience-driven purchasing decisions.
- What accounts for varying sales performance of identical products in different markets.
- Identifying which business sectors have the best product-market fit in Vietnam.
- Considerations for selecting the appropriate market before entry.
- Strategic financial planning and initial investment considerations.
- Real consumer insights observed during fieldwork.

Employing actual statistics and case studies, this informative seminar will prove crucial for those considering entering the Vietnamese market.

What's Unique About VACANCE VIETNAM Webinars

1. Comprehensive Comparison of Hanoi and Ho Chi Minh: Utilizing real consumer behavioral data from Ho Chi Minh along with market analysis information from Hanoi, this seminar explains the differing values and purchasing behaviors in an accessible manner.
2. Cutting-edge Information on Vietnam's Market: Stay updated on consumption trends and market developments.
3. Series of Ongoing Sessions: Future sessions will continue to explore market understanding, entry practices, financial planning, and more.

Who Should Attend?

This seminar is ideal for:

- Business leaders contemplating market entry into Vietnam, including independent restaurant owners.
- New business project leaders responsible for overseas expansion.
- Representatives from the food, retail, and service sectors.
- Individuals eager to deepen their understanding of Vietnamese consumer behaviors.
- Those weighing the merits of targeting the northern versus southern markets.

Seminar Details

- Date and Time: May 14, 2025, from 18:00 to 19:30 (Registration begins at 17:30)
- Location: Fukuoka Chamber of Commerce, 3F Room 304, 2-9-28 Hakataekimae, Hakata Ward, Fukuoka City.
- Cost: No admission fee, limited to the first 20 registrants.
- Target Audience: Small and medium-sized business leaders, new business project leaders, and those involved with overseas expansion.
- Organizer: VACANCE VIETNAM Co., Ltd.

Speakers

- Shota Nozaki: CEO of VACANCE VIETNAM, with extensive experience supporting Japanese businesses entering the Vietnamese market across various sectors including food, entertainment, and education.
- Keisuke Shinohara: Founder of Success arts Consulting and certified small business consultant with 20 years of experience aiding SMEs in Japan and overseas.