Strengthening Leadership at Percent to Expand Private Credit Asset Management

Percent's Leadership Expansion in Private Credit

Percent, a platform revolutionizing private credit markets, has recently announced a significant enhancement to its executive leadership team. As the company continues to scale its asset management business, it has appointed Bina Shetty as Chief Commercial Officer and Cecil Smart as Chief Credit Officer. These strategic appointments come at a pivotal time when Percent has exceeded $2 billion in total transaction volume.

The recent growth of Percent is noteworthy. Closing the second quarter with an impressive $346.9 million in assets under management (AUM), this figure reflects a robust increase of $67 million, equating to a remarkable 23.9% year-on-year growth. This surge is a testament to the escalating interest and adoption of Percent's asset management solutions by institutional investors, all facilitated by the technology and products the company offers.

With the evolving landscape of private credit, institutions are increasingly utilizing Percent's infrastructure, which is designed to deliver enhanced access, liquidity options, and comprehensive data for all market participants. The roles of Shetty and Smart are crucial, as they oversee the core functions that institutional investors prioritize when selecting asset managers: commercial relationships and credit evaluation.

Prath Reddy, the Co-Founder and CEO of Percent, expressed enthusiasm about the developments, stating, "Percent has spent years building the infrastructure for a more transparent and efficient private credit market. Now we're scaling the organization and specifically the investment capabilities built on that foundation". He underscored the importance of experienced leadership in steering growth in commercial and credit aspects as the company develops its strategies for attracting institutional investors.

As the Chief Credit Officer, Cecil Smart will direct the credit strategy at Percent, enhancing underwriting standards and managing portfolio surveillance and workouts. Smart boasts over two decades of expertise in structured finance, having previously held positions at Sixth Street and led the Commercial ABS group at Kroll Bond Rating Agency.

In her new role as Chief Commercial Officer, Bina Shetty – previously the Head of Originations at Percent – will be responsible for overseeing borrower relationships and fostering investor partnerships. With a strong background in investment banking that spans more than 25 years, Shetty's experience includes time spent at notable firms such as Merrill Lynch, CIBC World Markets, and Canaccord Genuity.

These strategic appointments signify Percent's commitment to establishing strong leadership across its commercial and credit functions as it scales investment activities. Notably, the company has also broadened its focus on managed private credit products, introducing Separately Managed Accounts (SMAs) through Percent Advisors LLC. These accounts cater to clients' specific investment needs and come with the additional offering of a secondary market for investors to trade positions before maturity.

The acknowledgment of Percent's rapid growth is further evident as the company climbed an impressive 345 spots in the Inc. 5000 ranking, moving from No. 1,301 in 2025 to No. 956 in 2026. This significant leap emphasizes Percent's evolving private credit infrastructure and its efforts to enhance its managed investment capabilities while augmenting its leadership framework to facilitate continued growth.

In summary, with these recent leadership enhancements and a focused approach towards asset management, Percent is well-positioned to continue revolutionizing the private credit landscape, delivering vital innovative solutions to both institutional and individual investors. Founded in 2018, Percent has facilitated billions in private credit transactions, thus fostering transparency and standardization in a traditionally fragmented asset class. For those interested in delving deeper into the evolving narrative of private credit markets, additional information can be found at Percent's official website.