Empowering Construction Firms: Strategies to Thrive Without Direct Sales Efforts
On June 11, 2026, the Japan Good Builder Association (JGBA) conducted a seminar titled "Transforming Construction Firms into Organizations that Flourish Without Direct Sales by Executives." Hosted both in-person and online, the event attracted a total of 23 participants, comprising 7 attendees in person and 16 joining virtually.
The seminar featured Asahi Idetsuki from Kakutoku, a leader in sales outsourcing services boasting Japan's largest professional sales database. Idetsuki addressed the construction and housing industry's ongoing challenge of dependency on individual skills and talents, often referred to as "personnel-specific issues." He emphasized the importance of establishing a systematic sales approach to promote sustainable growth.
With Kakutoku's extensive database of over 15,000 skilled sales professionals, Idetsuki illustrated how firms could overcome common pitfalls that lead to unsuccessful outsourcing when companies hire general marketing firms lacking specific industry knowledge. He presented strategies for leveraging industry experts to build a strong sales system tailored for the housing sector. This approach not only mitigates the risk of outsourcing failures but also lays the groundwork for a stable organizational structure that allows presidents and executives to focus on other critical aspects without the burden of direct sales.
Participants expressed their appreciation for the session, with comments indicating that insights shared about gaining trust as an external consultant resonated well with attendees. They found the explanations around external sales agents and the advantages they offer were particularly enlightening, recognizing the evident demand within the industry.
Kakutoku's success story illustrates its strength; by allowing businesses to build effective sales teams in as little as three days, it has supported over 5,000 companies ranging from startups to major corporations. This flexibility enables organizations to outsource their entire sales process, including strategy formulation, lead generation, and closing deals, while keeping fixed costs down.
Looking ahead, JGBA plans to continue its tradition of fostering collaboration among builders, architects, and other construction-related enterprises. The association regularly organizes events that encompass a wide range of topics tailored for various sectors, including remodeling, local structuring, and beyond.
For instance, JGBA's annual calendar includes seminars, study sessions, and site tours, which are immediately popular among members and non-members alike. They also host golf competitions and local networking events to strengthen community ties and build valuable connections across the industry.
“Through these activities, we aim to contribute to the growth of the housing market by reinforcing the skills of our member companies,” says Ryo Tajima, the representative director of JGBA. Since its establishment on January 20, 2021, JGBA has been committed to providing tangible, real-world solutions to its members, making industry knowledge accessible to both members and interested organizations.
In conclusion, the seminar not only provided practical tools for enhancing sales strategies but also fostered an environment of collaboration and knowledge-sharing, underscoring the potential for collective growth in the housing and construction industries.
The seminar featured Asahi Idetsuki from Kakutoku, a leader in sales outsourcing services boasting Japan's largest professional sales database. Idetsuki addressed the construction and housing industry's ongoing challenge of dependency on individual skills and talents, often referred to as "personnel-specific issues." He emphasized the importance of establishing a systematic sales approach to promote sustainable growth.
With Kakutoku's extensive database of over 15,000 skilled sales professionals, Idetsuki illustrated how firms could overcome common pitfalls that lead to unsuccessful outsourcing when companies hire general marketing firms lacking specific industry knowledge. He presented strategies for leveraging industry experts to build a strong sales system tailored for the housing sector. This approach not only mitigates the risk of outsourcing failures but also lays the groundwork for a stable organizational structure that allows presidents and executives to focus on other critical aspects without the burden of direct sales.
Participants expressed their appreciation for the session, with comments indicating that insights shared about gaining trust as an external consultant resonated well with attendees. They found the explanations around external sales agents and the advantages they offer were particularly enlightening, recognizing the evident demand within the industry.
Kakutoku's success story illustrates its strength; by allowing businesses to build effective sales teams in as little as three days, it has supported over 5,000 companies ranging from startups to major corporations. This flexibility enables organizations to outsource their entire sales process, including strategy formulation, lead generation, and closing deals, while keeping fixed costs down.
Looking ahead, JGBA plans to continue its tradition of fostering collaboration among builders, architects, and other construction-related enterprises. The association regularly organizes events that encompass a wide range of topics tailored for various sectors, including remodeling, local structuring, and beyond.
For instance, JGBA's annual calendar includes seminars, study sessions, and site tours, which are immediately popular among members and non-members alike. They also host golf competitions and local networking events to strengthen community ties and build valuable connections across the industry.
“Through these activities, we aim to contribute to the growth of the housing market by reinforcing the skills of our member companies,” says Ryo Tajima, the representative director of JGBA. Since its establishment on January 20, 2021, JGBA has been committed to providing tangible, real-world solutions to its members, making industry knowledge accessible to both members and interested organizations.
In conclusion, the seminar not only provided practical tools for enhancing sales strategies but also fostered an environment of collaboration and knowledge-sharing, underscoring the potential for collective growth in the housing and construction industries.
Topics Consumer Technology）
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