#United States #Plano #Breakfast #Urban Egg

Urban Egg: A New Breakfast Haven in Plano

Urban Egg, an esteemed elevated daytime restaurant, is excited to announce the grand opening of its second Texas location in Plano, set to welcome guests on December 15th at 7 a.m. Known for its exceptional breakfast, brunch, and lunch options, Urban Egg aims to bring a unique dining experience to the North Texas community with an innovative menu that is made entirely from scratch.

Located in the bustling Preston Towne Crossing district, this restaurant will showcase Urban Egg's signature offerings, which feature a blend of classic breakfast styles infused with bold flavors. Highlights include the acclaimed Billion $$$ Bourbon Bacon, Chicken Waffle Benedict, house-made cinnamon rolls, and gourmet pancakes, along with gluten-free alternatives. The emphasis on quality is apparent, as the restaurant closely collaborates with local suppliers to ensure the freshest ingredients are used throughout its dishes, reflecting Urban Egg's commitment to supporting the community and local economy.

Mark Augarten, Urban Egg's CEO, expressed enthusiasm about this new venture stating, "Plano is the perfect home for our second location in the Dallas-Fort Worth area. We're building something bigger than breakfast or lunch; we are creating gathering places where fresh, locally sourced food meets genuine hospitality. The Plano community values quality and connection, and we're here to deliver both. We're eager to welcome our new guests into our restaurant and become an influential part of the Plano community."

Urban Egg's connection to the community extends beyond just its food. As part of their outreach efforts, proceeds from a special mock run event, allowing guests an early glimpse into the restaurant, will benefit Minnie's Food Pantry—a notable nonprofit based in Plano that provides healthy meals and resources to families, seniors, and veterans.

Randy Price, the founder of Urban Egg, emphasized the restaurant's purpose: "When my family and I started this brand, it was about more than just serving breakfast. It was about creating a space for people to slow down, connect over a great meal, and leave feeling like they're part of something special. That's what we're bringing to Plano: scratch-made food, local ingredients, and a welcoming table for everyone."

In honor of the opening, Urban Egg will present special gifts to the first 20 seated tables each day from December 15th to 17th, offering a free Urban Egg travel mug and a year’s worth of complimentary coffee.

The new venue will feature a spacious 3,137-square-foot layout that also includes a unique "wishing wall," allowing patrons to jot down their aspirations and mantras on provided stationery—a small but meaningful way to foster communal interaction among guests.

With its vibrant atmosphere that combines culinary creativity and community engagement, Urban Egg is poised to become a cherished dining destination in Plano. For those eager to explore the full menu or receive additional details regarding the new Plano location, visit Urban Egg's website.

Please note that the offer for free coffee is limited to dine-in customers presenting the mug and is not valid for takeout orders. The promotion will conclude on December 31, 2026.

About Urban Egg

Urban Egg is a celebrated elevated daytime restaurant that prides itself on transforming ordinary breakfast, brunch, and lunch experiences with its imaginative, scratch-made dishes. The brand remains committed to genuine hospitality and a strong community connection, with a growing footprint across three states. For more information, visit UrbanEgg.com or follow @UrbanEgg on social platforms.