#USA #Cyber Monday #Itasca, Illinois #Accertify #Shopping Trends

Cyber Monday 2025 Highlights

Accertify, Inc., a leading provider of risk decision-making platforms, recently unveiled intriguing trends from Cyber Monday 2025, which showed a significant 24% increase in transaction volume compared to the previous year. Nearly 49.3 million transactions were recorded, totaling $5.7 billion, demonstrating consumer shifts in purchasing behaviors.

Key Insights from the Event

The data indicates a clear movement towards smaller transactions, with an average transaction value dropping by 14% to $114.98. This reduction mirrors similar patterns observed during Black Friday, further indicating a trend where consumers favor efficiency in shopping over the volume of their purchases.

Interestingly, peak transaction times have also shifted. In 2025, the highest transaction volume occurred at 9 PM Central Time, a noticeable change from 2024, when it peaked at noon. This shift suggests that more consumers are opting for late-night shopping, possibly due to increased flexibility in their schedules or targeted marketing campaigns aimed at late-night shoppers.

Accertify's AI-driven workflow has proved effective in managing this growing rush. Remarkably, approval rates soared to 99.30% across participating merchants, showing robust performance despite the influx of transactions. Furthermore, the platform effectively flagged and blocked $100.7 million worth of potentially fraudulent transactions, out of which 128,914 were later confirmed as actual fraud attempts, marking a 17% increase from last year.

Consumer Behavior and Trends

The significant increase in smaller transactions and a shift in peak shopping hours reflect broader trends in consumer behavior during peak online shopping periods. As highlighted by Mark Michelon, CEO of Accertify, consumers are now engaging in more frequent purchases of lower-value items, which prompts merchants to adapt quickly. This situation challenges retailers to maintain high service levels while combatting the rising tide of e-commerce fraud.

The ability to balance transaction approval rates and fraud prevention is crucial in today's retail environment. Accertify’s technology enhances this balance, allowing merchants to cater to consumer demands effectively while minimizing exposure to fraudulent activities.

Comprehensive Cyber Monday 2025 Stats

Here are some key statistics from the Cyber Monday 2025 report:

• - Total Transactions Processed: 49.3 million (up 24% year-over-year)
• - Total Dollar Volume: $5.7 billion (up 6% year-over-year)
• - Average Transaction Value: $114.98 (down 14% year-over-year)
• - Peak Hour of Transactions: 9 PM CST (shifted from 12 PM CST in 2024)
• - Approval Rate: 99.30%
• - Fraud Suspicion Blocked: $100.7 million in transactions flagged
• - Confirmed Fraud Attempts Prevented: 128,914 cases verified as fraudulent (up 17% year-over-year)

These insights derive from Accertify's robust data analysis of the Cyber Monday performance metrics for 2024-2025, highlighting the evolving landscape of digital commerce and consumer behavior.

About Accertify

Accertify, Inc. specializes in unified risk decision-making platforms that encompass fraud prevention, chargeback management, account protection, and payment gateway solutions. The company plays a vital role in helping businesses scale their digital commerce operations while also reducing fraud losses, optimizing operations, and preserving consumer experiences. For further information, visit www.accertify.com.