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RevPlus: A New Chapter in Hospitality Technology

In a significant shift within the hospitality technology landscape, webhotelier | primalres has recently rebranded itself as RevPlus. This change marks an important milestone in the company's 18-year journey, highlighting its evolution into a complete e-business ecosystem tailored to meet the needs of accommodation properties.

The New Identity: RevPlus

On October 15, 2026, RevPlus announced its rebranding during a press event in Athens, Greece. This strategic move signifies a unified approach to hospitality technology, allowing properties to streamline their operations and improve revenue opportunities. The rebranding not only signifies a fresh identity but also encapsulates the revolutionary essence of the ecosystem created by RevPlus.

The name 'RevPlus' combines two pivotal components: 'rev', representing the innovative changes in hospitality operations, and 'plus', emphasizing the added value derived from every product functioning cohesively within a single ecosystem. According to Panos Kontozamanis, CEO of RevPlus, this change addresses the industry's long-standing demand for a truly unified system, streamlining workflows and enhancing decision-making processes for hospitality enterprises.

Unveiling Innovative Solutions

The rebranding will be visible to the public starting November 22, 2026, at the Xenia trade fair in Athens. The flagship product, an advanced booking engine, represents the initial phase of the new ecosystem. This next-generation booking engine has been thoughtfully designed to enhance user experience with features like:

• - A completely revamped user interface (UI)
• - Mobile-first architecture for seamless operation across devices
• - One-flow multi-room booking for simplified reservations
• - Dynamic content adjustments that provide real-time information to users
• - Smart rate grouping facilitating easier selection of pricing options

These enhancements are underpinned by the familiar extranet environment and are aimed at increasing conversion rates significantly.

The new channel manager from RevPlus complements this booking engine, offering all essential tools for optimized distribution. Furthermore, the launch event will highlight the latest developments in artificial intelligence tools and applications, positioning RevPlus at the forefront of technology-driven hospitality solutions.

A Treasured History and Future Prospects

RevPlus traces its origins back to 2008, when two distinct companies came together to form a powerful entity. Initially, one focused on creating the webhotelier booking engine while the other developed the primalres channel manager. Their collaboration blossomed into a comprehensive e-business ecosystem that now serves over 21,800 properties across 39 countries, marking RevPlus as a leader in the market.

From cloud-based property management solutions to payment systems and an AI-driven revenue management platform, RevPlus offers a robust suite of products aimed at simplifying operations and enhancing guest experiences. Notably, they maintain a significant presence in Greece, Cyprus, and Italy, and have established a strong foothold in the Balkans.

The comprehensive product suite is further bolstered by 36 add-ons and eight workspace applications, meeting diverse needs within the hospitality sector. These tools range from website conversion optimizations and loyalty CRM programs to market intelligence and IoT-powered sustainability solutions.

Looking Ahead

As RevPlus embarks on this exciting journey, the focus remains clear: provide cutting-edge technology that transforms how hospitality businesses operate. The emphasis on a unified ecosystem not only streamlines internal processes but also fosters stronger connections between properties and their guests, ultimately enhancing the overall experience. With a vision of continuous innovation, RevPlus is set to redefine the landscape of hospitality technology, making it an exciting time for industry players and customers alike.

In summary, the evolution of webhotelier | primalres into RevPlus represents a pivotal moment for the hospitality technology sector, showcasing the potential to revolutionize how businesses engage with their clientele and operate internally. With a commitment to innovation and the delivery of exceptional guest experiences, RevPlus is poised to lead the way in creating meaningful changes within the industry.