#Japan #Wiz #Handa #Furo Sauna TV #Maruha Gongitsune

Furo Sauna TV Launch in Aichi Prefecture

In an exciting development for sauna enthusiasts, Furo Sauna TV, a digital signage platform focusing on baths and saunas, has recently been installed at the popular hot spring facility, Maruha Gongitsune no Yu, located in Handa City, Aichi Prefecture. This collaboration between Wiz Co., Ltd. and Oyado Portal Co., Ltd. aims to boost the overall sauna experience by offering unique content targeted at sauna users.

Enhancing the Sauna Experience

The initiative involves placing Furo Sauna TV screens within the sauna area of Maruha Gongitsune no Yu. Through this digital signage, a variety of original content will be shared, including sauna etiquette, health information, and even recommendations for sauna-friendly meals. The goal is to increase the value of the time spent in the sauna, creating a more enriching experience for patrons.

What is Furo Sauna TV?

Furo Sauna TV is a collaborative project between Wiz and the online media outlet, Furo Sauna. Dedicated digital signage installed within sauna facilities and bath areas delivers original content aimed at sauna-goers. By targeting users in a deeply relaxed state, the platform seeks to provide memorable information and advertisements, thus creating a new avenue for experiential value and advertising effectiveness. The platform not only facilitates an enhanced sauna experience but also contributes to the revitalization of the sauna industry with its targeted advertising.

Key Features of Furo Sauna TV

1. Dedicated Media for Sauna and Bath Areas: Furo Sauna TV screens broadcast programs and advertisements tailored specifically for sauna and bathing environments.
2. Rich Original Content: The platform offers a wealth of information on sauna practices, health tips, and culinary options tailored for sauna lovers.
3. Display Advantages: The sauna-specific digital displays allow users to relax and focus on the content without distractions.
4. Integration with Web Media and Social Networks: By collaborating with web media and social networks, Furo Sauna TV maximizes advertising effectiveness through combined online and offline content delivery.
5. Optimized Information for Users: Furo Sauna leverages its extensive data, which sees around 300,000 monthly page views, to tailor content to match viewer demographics.
6. Advertising Opportunities: The platform allows businesses and brands to place advertisements directly aimed at sauna users, enhancing brand exposure in this niche market.

Future Plans and Partnerships

Furo Sauna TV aims to expand its content offerings and reinforce partnerships with more saunas and bathing facilities. Plans for enhancing the advertising distribution system and integrating more services, such as user point programs, are also underway. With an ambitious goal of implementing 300 installations across Japan by 2026, the project is actively seeking new facilities to onboard. Notably, initial installation and monthly fees will be provided free of charge to partner establishments.

Advertising Options

The platform is open to advertisements for sauna-related products as well as various other consumer goods. Comprehensive advertising materials and pricing structures are available, allowing sponsor companies to find the most suitable advertising plans according to their specific industry and products. Furo Sauna TV aims to provide all sauna enthusiasts with a better sauna life experience through engaging and informative content.

About Maruha Gongitsune no Yu

Maruha Gongitsune no Yu is a renowned hot spring facility lauded for its high-temperature source, situated in Handa City, Aichi Prefecture. Surrounded by a traditional Japanese garden, the facility features breathtaking outdoor baths and unique waterfall pools, promising an exquisite atmosphere for relaxation. The center also houses 'Maruha Shokudo,' a restaurant that has been operating for 75 years, showcasing fresh local seafood and offering guests a range of relaxation services, including massages. Additionally, the facility provides ample opportunities for shopping local specialties and seasonal treats, making it a well-rounded destination for wellness, food, and shopping.

About the Operating Companies

• - Wiz Co., Ltd. aims to address a variety of societal challenges through innovative IT services and digital transformations. The company is engaged in sectors like DX support, BPO, and regional support.
• - Oyado Portal Co., Ltd., as a wholly-owned subsidiary of Wiz, specializes in increasing customer engagement and optimizing costs for lodging facilities through consulting services in the hospitality sector.

For any questions or to learn more about Furo Sauna TV, users can reach out through the contact form provided on their website.