Marketing DX Innovator Fines Debuts Wage Increase Awareness Video

Fines Launches Compelling Awareness Video for Minimum Wage Rise

Fines, a dynamic marketing DX company based in Tokyo, has undertaken an innovative project by partnering with the Tokyo Labor Bureau to create a video titled "Notice of Minimum Wage Revision in Tokyo." Designed to engage viewers, this video serves as an essential communication tool to inform the public about the newly revised minimum wage and the accompanying financial support programs intended for wage increases.

Purpose of the Video

The primary objective of this animation is not merely to relay details but to spark public interest and awareness regarding the minimum wage changes. Aimed at diverse demographics, including the youth, elderly, and small business owners, the video features a character named "Saichin Inu" from the Tokyo Labor Bureau. The character's presence, combined with a light-hearted approach, seeks to make the serious subject matter approachable and engaging for the audience.

Video Release Details

- Title: Notice of Minimum Wage Revision in Tokyo
- Release Date: September 3, 2025
- Distribution Venues:

- Inside trains of the Tokyo Subway (September 15-28, 2025)
- Digital signage at Shinjuku Station West Exit (September 8 - October 31, 2025)

- YouTube Link: Watch here

Additionally, Fines is making strides to promote the video by featuring it in real-life settings. By utilizing train and station signage, the firm aims to ensure that the message reaches as many people as possible, making the most of everyday travel scenarios.

Upcoming Event at Shibuya

In conjunction with the launch of the video, Fines will also participate in the Furusato Shibuya Festival, scheduled for November 1-2, 2025. This prominent event, hosted at Yoyogi Park, is anticipated to attract a large audience, providing an excellent opportunity to promote the minimum wage changes. The Shibuya Labor Standards Supervision Office will utilize Saichin Inu's illustration to engage festival-goers effectively. Visitors will receive badges featuring the character, which will include QR codes linking to further information regarding minimum wage changes and financial aid programs.

Event Overview

- Event Name: Furusato Shibuya Festival
- Date: November 1-2, 2025
- Location: Yoyogi Park Event Square
- Official Website: Visit here

Insights from Video Production

In creating the video, the production team understood the importance of distilling vital information about wage revisions into a concise 15-second format. Key aspects such as the character’s appeal and visual design were carefully crafted to capture the public's attention within the brief viewing window typical in transit environments such as trains and stations.

The creative committee put considerable thought into the production, ensuring that the final output not only met the Tokyo Labor Bureau’s requirements but also maintained an engaging and informative tone. The team expressed their satisfaction with the results, aiming for maximum exposure among Tokyo residents.

About Fines

Founded in Tokyo, Fines specializes in Video Cloud technology to support digital transformation (DX) initiatives for businesses. As of June 2025, the firm has collaborated with over 24,400 companies, making it one of the leading players in the Japanese video production industry, with more than 12,000 transactions specifically within their Video Cloud division.