#Japan #Tokyo #NSJAPAN #Sales Knowledge Lab #Third Phase

Improving Sales Efficiency in Just 60 Days

In today's business landscape, efficiency is key. Third Phase, a consulting firm specializing in improving company productivity through Notion implementation and training, faced significant limitations in acquiring leads, heavily reliant on networking events and referrals. Their approach lacked a structured outbound sales strategy, which hindered growth.

To address this, NSJAPAN, a supported management firm, implemented a robust training program known as "Sales Knowledge Lab" to help Third Phase establish a new sales system. This initiative focused on re-designing the sales process and combining practical training with the innovative use of Notion. By the end of the first month, they secured 15 appointments and achieved a Monthly Recurring Revenue (MRR) of 2.4 million yen, marking a significant turnaround.

Background: Breaking Through Growth Barriers

Third Phase identified a fundamental issue with their sales strategy: the over-dependence on existing networks and the individual reliance on team members' skills. This lack of a cohesive outbound strategy led to inconsistencies in deal quality and results. They recognized an urgent need for a structured approach to lead generation through Business Development Representatives (BDR).

The challenges faced included:

• - Inconsistent deal quality and results due to individual reliance.
• - No repository of sales know-how, leading to poor organizational growth.
• - Difficulty in achieving stable growth aligned with company strategies.

Recognizing these hurdles, Third Phase committed to implementing a scalable and replicable sales approach, which was crucial for achieving their business objectives.

Support Overview: Designing and Implementing a Proactive Sales Infrastructure

NSJAPAN reframed the challenge as one of lacking sales structure rather than ineffective sales activity. They took a two-pronged approach to support Third Phase:

1. Building the BDR Framework

The first step was redefining target companies. The team identified the "burning needs" of potential clients and developed a comprehensive strategy for outbound sales, ensuring each contact was deliberate and unique. By focusing on the target's specific needs, they established a more strategic BDR framework instead of ambiguous cold calling. Alongside this, they instituted daily and weekly KPI monitoring with rapid iterative improvements.

2. Establishing a Knowledge-Based Sales System

To alleviate dependency on individual skills, NSJAPAN facilitated the implementation of Customer Relationship Management (CRM) systems. The "Sales Knowledge Lab" introduced structured skill development in areas essential for effective selling:

• - Designing effective customer interviews.
• - Structuring proposals to address client challenges.
• - Creating decision-making processes for closing deals.

This led to a more standardized sales approach, diminishing reliance on any specific individual.

Achievements: Tripling Effective Deal Rates and Securing Initial MRR of 2.4 Million Yen

The initiatives led to remarkable results:

• - Improved effective deal rates rose from 20% in the first week to 60% after two months.
• - Number of appointments through BDR increased from 0 to 15 in the first month.
• - Two verbal agreements were reached.
• - An MRR of 2.4 million yen was achieved in the first month.

This structured, replicable approach enabled Third Phase to create a sustainable model for generating business outcomes without being overly reliant on specific individuals, thus enhancing both operational efficiency and revenue generation simultaneously.

Company Testimonials

Mr. Takumi Ikko, CEO of Third Phase:
“We previously relied primarily on referrals for business, lacking an established method to create deals independently. With NSJAPAN's support, we have successfully systematized target identification and sales design, allowing us to enhance our daily operations. Achieving an MRR of 2.4 million yen was a great bonus, but the real value was in transitioning from reliance on individuals to a consistent sales model.”

Mr. Shuhei Naito, CEO of NSJAPAN:
“Sales often hinge on individual capability; however, this case demonstrates that a structured approach allows companies to realize results even in a short timeframe. The transition from zero appointments to generating prospects significantly highlights the potential for small and medium businesses looking to evolve beyond dependence on referrals.”

The case serves as an example of how companies with a size of 3 to 30 employees can redesign their sales efforts to achieve reproducible success.

About Third Phase

Founded in 2021, Third Phase has swiftly emerged as a prominent startup supporting enterprise marketing and operational reform. They offer comprehensive services for social media management and provide a one-stop solution for content creation across TikTok and Instagram, achieving remarkable engagement through effective strategies. Furthermore, their expertise in internal digital transformation (DX) promotes the adoption of novel management systems using Notion, facilitating clients' transitions toward a digital future. They also offer AI-driven, hands-on training to support both individuals and businesses in reaching their next phase of growth. For more information, visit: Third Phase Official Site

About NSJAPAN

Starting from January 6, 2026, NSJAPAN will roll out a TV campaign emphasizing the significance of reskilling sales teams, addressing issues of over-dependence on sales representatives and insufficient new business development strategies. They will conduct continuous public awareness activities through advertising. For further details, visit: NSJAPAN Official Site