Experience the Transformative Moisture of Willumina's New Skin Care Product

Willumina Unveils a Revolutionary Skincare Essence

As of September 25, 2025, Willumina, a leading skincare brand based in Shinjuku, Tokyo, will launch its latest innovative product: a skincare essence featuring a blend of three luxurious beauty oils. This multifunctional essence promises deep hydration, allowing users to achieve smooth and plump skin with just one product.

Understanding the Need

A recent survey conducted by Willumina revealed critical insights into consumer preferences regarding skincare. Over 39% of respondents emphasized the importance of finding products suited to their skin type, while 25.6% valued gentle formulations. Consumers also voiced frustrations including a lack of product efficacy and poor cost performance. The survey indicates a strong demand for hydrating products that deliver both comfort and visible results.

To address these needs, Willumina has created a skincare essence that combines high moisture retention with various functionalities. The essence's rich, white, and viscous texture offers an experience akin to a soothing facial mask, delivering an intensely moisturizing sensation that feels luxurious on the skin. This unique formulation serves as a lotion, serum, and cream in one, streamlining any skincare routine without sacrificing moisture.

Product Features

The Three Types of Beauty Oil Essence is priced at 1,760 yen (tax included) and comes in a 150 ml bottle. It's set to be available through the Kagayaku Cosmetics official store, as well as on popular e-commerce platforms such as Amazon, Rakuten, and Yahoo! Shopping, gradually rolling out from the launch date.

Rich Hydration

This innovative essence is designed to lock in moisture effectively. Featuring a micro-emulsion technology, it distributes three types of beauty oils—squalane, jojoba seed oil, and macadamia seed oil—ensuring hydration reaches every corner of the skin, providing protection against dryness. The essence's viscous texture allows for easy absorption without greasiness.

Radiant Complexion

In addition to moisturizing ingredients, the essence includes powerful anti-aging ingredients such as glutathione, fermented isoflavone extract, and whey. These components work collectively to soften rough skin caused by dryness, promoting a firmer, radiant, and translucent complexion.

Lasting Freshness

With the inclusion of eight amino acids and four types of ceramides, the essence helps maintain skin's water balance, ensuring long-lasting hydration throughout the day. This formulation is free of fragrance, artificial colors, mineral oils, and alcohol, making it ideal for sensitive skin types.

A Leader in Skincare

Willumina has established itself as a pioneer in providing safe and reliable skincare products. Since its inception in 1984 as a division of Nichimen, the company has advocated for top-quality cosmetics, hair care, oral care, and health food products. Serving a community of over 30 million members, Willumina remains committed to enhancing well-being and beauty for all women.

Leadership Highlights

Shiona Yukimura, the CEO of Willumina, has extensive experience in e-commerce and digital marketing, contributing to the brand's innovative approach to skincare. A representative at EY's Entrepreneurial Winning Women™ program, Yukimura is also an advisor at Hiroshima University, focusing on community wellness initiatives.

As the beauty landscape continues to evolve, Willumina’s commitment to quality skincare and consumer satisfaction positions it at the forefront of the industry. The launch of the Three Types of Beauty Oil Essence symbolizes a great step toward simplifying skincare routines while ensuring optimal skin health.

For more information about this groundbreaking product and to explore the full range of Willumina's offerings, visit these links:

Stay tuned for the release on September 25, 2025, and prepare to elevate your skincare routine to a new level of indulgence.