#Japan #Tokyo #NICT #Kamishiraishi Mone #N

Introduction

The National Institute of Information and Communications Technology (NICT) has recently announced the release of its brand advertisement titled "Japan's ICT Co-Creation Hub." Officially unveiled on October 14, 2025, this initiative aims to showcase the essential role of NICT in shaping the technological landscape of the 21st century.

NICT: A Leader in ICT Research

NICT is Japan's sole public research organization dedicated to advancing information and communication technologies (ICT). This government entity focuses on pioneering research and development in crucial areas such as next-generation communication, cybersecurity, quantum information technology, and artificial intelligence (AI). As these technologies are foundational for modern society, NICT plays a pivotal role in positioning Japan as a leader in global ICT innovation.

In 2023, NICT crafted a brand statement that encapsulates its mission: "Expanding the limits of knowledge to create the social infrastructure of the future." This statement laid the groundwork for the creation of the brand advertisement, aiming to engage young individuals who might become future partners and colleagues at NICT.

Advertisement Details

The advertisement features the official character “N,” a futuristic multi-functional personal AI developed with the advanced technologies researched at NICT, set to launch in the year 203X. The character “N” has previously appeared in several promotional movies, including "Future with N A.D.203X" and the series of films titled "NICT Station."

Renowned Japanese actress and singer Mone Kamishiraishi provides narration for the advertisement. With an impressive portfolio that includes roles in films like Your Name and Maki-chan is a Lady, as well as leading the stage adaptation of Spirited Away, her voice adds a touch of familiarity and allure to NICT’s message. Since 2022, Kamishiraishi has been associated with NICT, enhancing the public’s connection to the brand through her compelling narration.

Target Audience

The brand advertisement is specifically designed to resonate with younger generations, encouraging them to become aware of NICT's impactful work in the ICT sector. NICT plans to disseminate the advertisement across multiple platforms, including YouTube, TVer, and ABEMA, further extending its reach to potential talents.

Mone Kamishiraishi: A Multi-talented Star

Born in Kagoshima Prefecture in 1998, Kamishiraishi made her debut in the entertainment industry in 2011. Her repertoire includes critically acclaimed work in movies and television dramas. Notably, her performances in Chihayafuru and Your Name have garnered significant attention and praise.

In addition to her acting career, Kamishiraishi has ventured into music, releasing her original album 'kibi' and performing in her tour named 'yattokosa', marking her 10th anniversary as a major artist. Her versatility as an actress and singer has positioned her as one of the leading figures in the contemporary Japanese entertainment landscape.

The Future of ICT

NICT’s emphasis on fostering future talent is crucial as it navigates through the rapidly evolving realms of technology. Additionally, the integration of a recognizable voice like Kamishiraishi's ensures that their message is not only heard but felt by audiences. Through this initiative, NICT aspires to inspire young innovators to join their journey toward an advanced digital future.

In conclusion, the new brand advertisement is more than just a promotional piece; it's an invitation to youth to explore the possibilities of technology and become part of a community that is shaping the future. Be sure to watch the advertisement and discover what NICT has to offer as it continues to expand the horizons of ICT innovation.