#Japan #Tokyo #andbe #Base Makeup #Yusuke Kawakita

andbe's Base Makeup Line Revamp: A New Era in Simplicity and Elegance

In an exciting development for beauty enthusiasts, the renowned hair and makeup artist, Yusuke Kawakita, has introduced a refreshed base makeup line for his brand, andbe. Starting from April 2025, this innovative range has already made waves in the market, boasting an impressive cumulative sales figure of over 1.4 million units.

The revamp of the base makeup line represents a commitment to enhancing natural beauty through a minimizing process. Central to this updated collection is the "andbe Lasting Cushion Foundation," which blends matte and dewy elements to create the perfect "raw matte skin" finish. Accompanying this are standout products like the "andbe UV Primer Rich Moist," known for its exceptional moisturizing properties, and the "andbe Tensealer UV Plus," which effectively addresses ten different skin concerns, all thanks to its makeup effects.

The revitalized product lineup has not only caught the attention of consumers but has also earned accolades, receiving ten awards as Best Cosmetics for 2025 and 2026. The rebranding journey reflects the fundamental philosophy of andbe: to support a simple yet beautiful lifestyle, catering to individual needs.

The newly launched products emphasize ease of use, enabling users to achieve a professional finish effortlessly. They are crafted with a non-chemical formula, ensuring that they are gentle on the skin and can be easily removed with soap. Additionally, the packaging has undergone a stylish transformation, making it more appealing to potential buyers while keeping prices accessible.

To celebrate the success of the newly revamped base makeup line, a special limited-time pop-up event will be held at "0th Hub Nihonbashi" in Tokyo from August 27 to September 6, 2026. During the event, attendees will have the opportunity to experience popular products in a hands-on touch-up space, tailored to help them find the perfect match for their beauty needs.

Event Highlights

• - Experience andbe Products: Get the chance to test and choose products that suit you best, including makeup and hair care items available for purchase.
• - Exclusive Gifts: Attendees who follow andbe's social media and complete a quick survey will receive a "andbe Black Sponge Mini". Those who make purchases will receive their items in an original shopper bag and can enjoy additional perks based on their total spending.

- Purchases of over ¥3,000 will earn an original mini hair clip.
- For spending of ¥7,000 or more, customers can enter a draw to win popular items or exclusive miniature figures.
- Spending over ¥10,000 will land an original andbe T-shirt and the chance to design their t-shirt with custom patches.

These special offers will be available until stocks last, so attendees are encouraged to visit early.

To stay updated on the event and learn more about the range of products available, follow andbe’s official brand and pop-up location social media accounts.

About Yusuke Kawakita

Born in Kyoto in 1975, Yusuke Kawakita began his career as a hairstylist in 1994 and has worked with numerous prominent actresses and talents. He has published multiple best-selling books and is known for his ability to blend feminine allure with a strong sense of independence in his makeup artistry. His engaging TikTok and YouTube videos showcasing professional techniques have also become quite popular.

For further details about products and the brand itself, you can visit the official andbe website at andbe-official.com. The dedication to delivering high-quality, easy-to-use products continues to be at the heart of andbe's mission, ensuring that everyone can lead a simple yet beautiful life.