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European Wax Center Recognized as One of America's Most Trusted Brands in 2025

European Wax Center, Inc. (NASDAQ: EWCZ), the leading brand in the waxing service industry across the United States, has received the prestigious acknowledgment of being one of America's Most Trusted Brands in 2025, as reported by USA Today in collaboration with Plant-A Insights Group. This recognition is based on extensive consumer feedback, highlighting the company's commitment to quality and customer satisfaction.

A Comprehensive Study of Consumer Trust

The recognition stems from a meticulous study where over 24,000 consumers participated, providing 359,000 detailed brand reviews spanning 40 different industries. Such a vast data set positions this study as one of the largest independent analyses focusing on brand trust in the country. It reveals how consumers navigate their choices based on the integrity, authenticity, and values of the brands they engage with.

Chris Morris, CEO of European Wax Center, expressed immense gratitude for this honor, attributing it to the hard work and dedication of the franchise network. He stated that trust is a founding pillar of their service philosophy, emphasizing the importance of creating a reliable and enjoyable consumer experience.

Evolution of European Wax Center

Founded in 2004, European Wax Center has rapidly established itself as a leader in the waxing service domain, operating over 1,000 centers throughout the nation. They offer a variety of services, including not just traditional waxing, but also eyebrow tinting and laser hair removal in select markets.

Their services are characterized by high standards; more than 23 million waxing experiences are delivered each year by trained professionals committed to great customer care. Unique to their offerings is the Comfort Wax®, which optimizes the waxing process to reduce pain and discomfort, further enhancing customer satisfaction.

Importance of Trust in Today's Market

As consumer expectations evolve, trust has become a key differentiator for brands striving for excellence. In this climate, brands are increasingly held accountable for authenticity and ethical practices. The findings from the America's Most Trusted Brands 2025 survey indicated that participants only reviewed brands they had used before, confirming that the results are steeped in real consumer experiences.

European Wax Center's dedication to guest satisfaction has ensured its continued growth and popularity in an industry driven by customer loyalty. The company's principles—caring for each other, doing the right thing, delighting guests, and fostering a fun environment—are foundational to its operations. This approach has helped them earn recognition as a Great Place to Work® certified company, further validating their commitment to internal culture and customer experience.

With soaring revenue reported at $951 million in fiscal 2024, the brand indicates robust financial health and continues to expand its nationwide footprint. As it looks ahead, European Wax Center remains steadfast in its mission to provide unparalleled waxing services while keeping customer trust and satisfaction front and center.

For those interested in learning more about European Wax Center’s services or secure a free waxing session, visit their official website at waxcenter.com. The full list of brands recognized as America's Most Trusted Brands can be found on USA Today’s website as well.

In summary, European Wax Center's recognition as a trusted brand underscores its successful navigation through the complexities of delivering personal care services, continually focusing on integrity, excellence, and an enjoyable customer experience.